Apple Expo Paris Closes its Doors

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Apple Expo Paris won't be returning in 2009, according to the show organizers, Reed Exhibitions. The move follows Apple's planned absence from the September event and its announcement that it will not participate in future Apple Expo Paris events.

This isn't the first conference and expo that Apple has pulled out of. The Cupertino company previously walked away from Macworld Expo Boston a few years ago, the National Association of Broadcasters trade show in 2008, and on December 16 the company announced that 2009 will be the last year it attends Macworld Conference & Expo in San Francisco. While NAB is still alive, Apple's pull out from Macworld Expo Boston ultimately led to the show's demise.

Apple has been slowly pulling back from the Paris event, too. In 2004, Phil Schiller delivered the keynote while Mr. Jobs was recovering from pancreatic cancer, and in 2005 and 2006 Apple backed out of delivering a keynote presentation.

While the Paris event may be defunct, IDG has stated that Macworld Expo 2010 in San Francisco is still on even though Apple won't participate.

[Thanks to Macworld for the heads up.]

 

Jeff Gamet

Jeff Gamet

Jeff is the Mac Observer's Managing Editor, and co-host of the Apple Context Machine podcast. He is the author of "The Designer's Guide to Mac OS X" from Peachpit Press, and writes for several design-related publications. Jeff has presented at events such as Macworld Expo, the RSA Conference, and the Mac Computer Expo. In all his spare time, he also co-hosts the We Have Communicators podcast, and makes guest appearances on several other podcasts, too. Jeff dreams in HD.

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