Apple introduced a new series of iPhone 4 commercials Wednesday night highlighting features that aren’t available on other smartphones. The set of three ads focus on the App Store, iBooks, and iPod and iTunes, and send the message that using any other smartphone will be an inferior experience.
Apple’s iPhone 4 Apps ad
The implication in each commercial is that settling for a smartphone that feels “good enough” will leave users disappointed because they’re missing out on iPhone-only features. Without ever mentioning any other smartphone platforms by name, the ads look to be targeting consumers considering Android-based phones.