Apple Makes VP Eddy Cue Boss of the Internet

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Apple CEO Tim Cook gave iTunes man Eddy Cue a promotion on Thursday, naming him senior vice president of Internet software and services. Mr. Cue has been heavily involved as a company vice president managing the iTunes Store, App Store and other Internet services.

Eddie CueApple’s Eddie Cue gets a promotion

As senior vice president, Mr. Cue will still oversee the company’s iTunes-related services and iBookstore, and will also manage the soon to be launched iCloud service, along with Apple’s iAd mobile ad service. Mr. Cue is taking over for Andy Miller, who is now part of a venture capital firm.

Apple’s executive bio for Mr. Cue states:

He is a 22-year Apple veteran and leads a large organization of amazing people. Eddy played a major role in creating the Apple online store in 1998, the iTunes Music Store in 2003 and the App Store in 2008. He also played a key role in developing Apple’s award-winning iLife suite of applications. In his early years at Apple, he was a successful manager of software engineering and customer support teams.

In an internal memo 9 to 5 Mac obtained, Mr. Cook told employees, “Team, It is my pleasure to announce the promotion of Eddy Cue to Senior Vice President of Internet Software and Services. Eddy will report to me and will serve on Apple’s executive management team.”

Mr. Cue is already hard at work in his new position at Apple.

Comments

aardman

Wasn’t Mr. Cue the guy who Steve called in to fix MobileMe when it blew up on opening day?  What an appropriate name given that getting MobileMe to run smoothly was all about properly managing queues?

Peter

I gotta admit, I’m kind of curious about what’s up with iAd…

I have a fun little backgammon game on my iPhone (from Trivial Technology—definitely worthwhile) which uses iAd and AdMob for it’s advertisements.

The other day, I saw an iAd for some sort of iPhone app and I figured I’d tap on it.  I know that iAds are supposed to be slick and awesome and woo-hoo and change the way we consider advertising.  But all it did was take my to the App Store.  Later on, I saw an ad from AdMob which advertised an iPhone app so I tapped it.  And, yup, it did the same thing.

So what’s the difference between AdMob and iAds?  Is Apple so hard-up for iAd customers that it’s just letting anybody with a banner ad and an iPhone app in?  Or did someone pay half-a-million dollars for that?

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