The big publishers will never, ever go for this. Apple would do way better by opening the platform to Adobe and accepting that publishers trust Adobe way more than they will ever trust Apple.

Apple would do way better by opening the platform to Adobe

Riiight. And keep glorified PDF magazines that weigh around 600MB per issue and are nothing more than a bunch of static image files. Adobe is so on the right track with these. I guess bloatware is all they can manage nowadays.

Unbelievable. This company thinks so far out of the box that the unenlightened jump to criticise with donkey ears and side blinders fully attached and lips flapping. I’m enjoying reading John Gruber’s old reviews and analyses. The man is always dead on.

There are few like John Gruber of Daring Fireball, but a multitude of the opinionated,  like John Dvorak and lesser mortals who get it wrong so often, it’s a crap shoot every time they touch a keyboard. But it is fun to see such losers open their mouths and proven wrong, time after time after time. My only prediction is that they will continue to be wrong yet incredibly will continue to open their cake holes.

In the meantime: Go Apple!
You’re on a role that never stops and it drives some blind with envy.

Apple will do for magazine publishing what it has done for developers: open up the channel to excellence which does not come from the same dinosaurs.  Frankly, if Hearst, Conde, Time, et al reject this channel, no one will miss them.  Their entire business model is based on dead trees and scarcity of voices.  Once the channel is opened up, they’ll have to scramble to be heard over so many more voices.

First of all it would never be for XCode.
It might be for iAdProducer type of application
or for Pages.  epub is already produced by Pages.

So this rumor is just made up.

Yeah, publishers and the general public trust Adobe. Today they announced a nasty Flash exploit http://www.adobe.com/support/security/advisories/apsa11-01.html

This is FANTASTIC NEWS.

With template, I can also create eBook Apps!!!!!!!

I would not need to purchase an eBook App template for $500 per books any longer. WOW!

And to have in-app purchases!!!! Wow!!!

GO APPLE!!! I’m SO EXCITED ABOUT THIS PROSPECT!

This is also FANTASTIC NEWS because it creates a STANDARD User Interface for books and magazines!!!!

Yeah, publishers and the general public trust Adobe. Today they announced a nasty Flash exploit http://www.adobe.com/support/security/advisories/apsa11-01.html

Because there are no Safari exploits, right? The reason publishers trust Adobe is because Adobe’s mission is aligned with the publishers’ mission. They can use similar streams for print deployment and for deployment on multiple devices, not just Apple devices. Oh, and Adobe doesn’t hold the publishers up for 30% or hide their customer information.

Content is king, form is functional. One tries to bring the magazine-form to the iPad. In the Netherlands there is a Zinio kind of company company called Tablisto  who is exploring a reading standard, with no cost for the publisher to start with. (Only small amount per downloaded mag) Publishers are also struggling with there retail prices. Apple’s 30% doesn’t help.