Apple Pulls Shake from Apple Store, Redirects Product Page

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Apple has pulled Shake from its online store, and is redirecting its product page to the Final Cut Studio Web page. MacRumors reported that Apple sales representatives have been informed that the product is being discontinued. The last significant update to the video compositing and effects package was version 4.1, released in June of 2009.

Apple acquired Shake in February of 2002 when it bought its maker, Nothing Real. At that time, Apple was in the process of building it's Mac-based video editing portfolio, having already purchased Final Cut from Macromedia. Since then, however, Shake hasn't gotten much public attention from Apple, and the 4.1 release referenced above included a price drop from US$2,999 to $499. At the same time, Apple ended the software up-to-date program for Shake, foreshadowing its demise.

Shake was used for a lot of high-end 3D compositing, and had a reputation for being able to offer powerful effects processing for video.

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1 Comments

galenb

don’t forget that Siggraph starts on Monday. That’s the trade show where all the digital FX companies release new software. It’s possible (although, admittedly uncharacteristic of Apple) that the new replacement that they’ve been working on will be released then.

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