Apple Reveals Plans to Open 25 Apple Stores in China

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Bryan Chaffin

5:11 PM, Feb. 25th ET, 2010

Articles by Author Bryan Chaffin on Twitter Contact Author Bio

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Apple revealed plans to open 25 Apple Stores in China during its annual shareholder meeting Thursday. The company didn't offer a timetable or specific locations for its stores, but it did specify that it would open 25 stores within the country, according to messages that were iPhoned out to Fortune reporter Philip Elmer-Dewitt.

China is the world's biggest market, with more than a billion people, but it's a market where Apple has historically had little presence. The company just recently introduced the iPhone, where it has gotten off to a slower start than in other, much smaller markets.

The company may be looking at the Chinese market in the same way it addressed its lack of retail presence in the rest of the world, especially the U.S., by using retail stores to both show off its products in the most favorable light and educate consumers at the same time.

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3 Observer Comments

Khaled

said on February 25th, 2010 at 5:25 PM:

hey, apple, hey hey, hey apple, hey hey hey ... hey apple.
(watch annoying orange video on youtube)

we would like an Apple store in saudi arabia, hey, hey apple

iJack

said on February 25th, 2010 at 10:16 PM (Edited: 09/26/2011 1:30 PM):

China has over 200 cities with a population of a million or more (think about that for a minute), so how are they going to narrow that down to 25?

Lee Dronick

said on February 26th, 2010 at 12:57 AM (Edited: 10/18/2011 6:20 PM):

China has over 200 cities with a population of a million or more (think about that for a minute), so how are they going to narrow that down to 25?

I would think by how affluent is the city, or perhaps the neighborhood in a city. Anyway, I doubt that Apple will stop at just 25 stores in China and more will follow.

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