Apple Rumored to be Eyeing Store-Within-a-Store at Target

| Rumor

Apple could be opening stores-within-stores at 25 Target locations this year, giving the company a push into smaller metropolitan areas, according to a source who spoke with AppleInsider. Target operates 1,752 stores in the United States; Apple has 245 retail outlets in the country.

Apple’s relationship with Target began in 2002, when the retailer began selling the iPod. In October of 2010, Target became the third retailer, after Apple and Best Buy, to sell the iPad, and it later added the iPhone 4 and 3GS to its locations that have Target Mobile sales centers.

The store-within-a-store concept would let Target sell Macs and other Apple hardware and software, much like the “Apple Shops” it has at more than 600 Best Buy locations, some of which are staffed by Apple employees.

Sign Up for the Newsletter

Join the TMO Express Daily Newsletter to get the latest Mac headlines in your e-mail every weekday.

Comments

Lee Dronick

The store-within-a-store concept would let Target sell Macs and other Apple hardware and software, much like the ?Apple Shops? it has at more than 600 Best Buy locations, some of which are staffed by Apple employees.

Our local Apple Store within a Best Buy only has a “circuit” Apple Staff; they work several Best Buys and are only at ours every few days. Hopefully at Target stores the Apple Staff will be there most of the time if not every day that the store is open.

mhikl

Seems possible. But wouldn?t JCPenney as a possible outlet be interesting, what with former Apple Store designer Ron Johnson now its CEO?  However, Target has more locations from which to choose than JCP, and Target is coming to Canada.

Lee?s point about ?circuit? Apple Staff is an important one. It seems more probable that Apple would take its mini Apple Stores more seriously than BB. Otherwise, what would be the purpose? Apple fans expect or assume as much. The general public would be more impressed with the consistency.

Log-in to comment