Apple Targets Windows 7 in Web Ad

| News

Apple is targeting Windows users that are considering upgrading to Windows 7 in an online animated advertisement. The ad is appearing on Web sites such as CNN and features John Hodgman as PC and Justin Long as Mac.

The ad suggests PC users should consider buying a Mac since they'll probably have to buy a new computer just to run Windows 7. In this ad, PC uses hidden cameras to monitor Windows users that are switching to the Mac and then attempts to stop at least one potential Apple customer.

Apple Web ad targets Windows 7 upgraders.

Apple has targeted PC users interested in other ads, too.

Google searches for Windows 7 often return ads from Apple that claim "There's never been a better time to switch to a Mac," and the company also released several commercials in its Get a Mac series suggesting Windows users should consider a Mac before upgrading to Windows 7.

Microsoft's commercial stumble with Windows Vista left many potential customers wary of upgrading to Windows 7. Apple has been playing on those concerns with its marketing campaign, and will likely continue targeting Windows 7 users as potential switchers with more ads.

Sign Up for the Newsletter

Join the TMO Express Daily Newsletter to get the latest Mac headlines in your e-mail every weekday.

5 Comments Leave Your Own

Jeff Gamet

Microsoft sure makes it easy for Apple to pick on them in ads.

Bosco (Brad Hutchings)

I’d love to see a John & Justin commercial where Justin convinces the customer to buy 1 Mac Mini ($600) instead of buying 2 Dell Zinios ($299 each) with Windows 7 Home Premium. The premise could be a young married couple. PC says that they are considering buying one computer to share instead of two so that they could both work on their own computers without having to schedule. She says “but what if I have to pay bills while you’re playing Street Fight 4?” Mac says, “no problem, Street Fighter 4 doesn’t run on Mac, problem solved.”

Not to mention, if they separate or divorce, they don’t have to take time splitting up the computer.

Rosco

<squeak, squeak> Uh-oh I hear a Troll!

lh

With a PC you probable need two, one to use while the other is being repaired.

deasys

The premise could be a young married couple. PC says that they are considering buying one computer to share instead of two so that they could both work on their own computers without having to schedule

So true!

He could be running a virus scan on his while she’s defragging hers. It’s one of the big advantages of Windows PCs.

Perhaps it’s time to check with a proctologist about getting that burr up your a** removed, Bosco.

Log-in to comment