Apple to Host iPhone 4 Press Conference Friday

Apple has begun inviting members of the press to a special press conference on Friday, July 16, related to the iPhone 4, according to The Loop. The company isn’t saying what it will discuss at the event, but it seems likely the company will be discussing the antenna and signal streng loss issues that have been the focus of consumer complaints as well as a recent Consumer Reports study.

The Cupertino-based company has been battling bad press over problems some customers have been reporting related to iPhone 4 signal strength loss when holding the combination iPod and smartphone so the lower left corner is covered.

Apple has suggested users try holding the phone so their hand isn’t touching the edge of the device where the external antennas meet. It also admitted that a software-related issue is causing the phone to display artificially high signal strength bars and that a fix will be available in the next few weeks.

The Mac Observer will be covering Apple’s press event announcements on Friday.