Apple to Toyota: Ditch the iPhone Jailbreak Theme

| News

Toyota’s foray into advertising to iPhone users that jailbreak looks to be short lived thanks to a request from Apple that convinced the car maker to back out of that market. Toyota had been offering a home screen skin for the iPhone that advertised its Scion car, but the skin was available only through the Cydia app on jailbroken iOS devices.

Jailbreaking is the process of hacking an iPhone, iPod touch, iPad or Apple TV so that third-party apps not available through Apple’s App Store can be installed — a process that Apple doesn’t support. The Scion 2011 Theme from Toyota was distributed via the Cydia app repository, which is available only after jailbreaking.

Hey, Toyota! No jailbreak for you!Apple steers Toyota away from the jailbreak market

Toyota’s marketing agency, Velti, contacted the Cydia team and asked that the interface skin be removed, according to modmyi.com. Toyota agreed to pull the promotional app, according to a Velti spokesperson, “[to] maintain their good relationship with Apple.”

Apple isn’t saying why it asked Toyota to pull the app from the jailbreak community. The Mac, iPhone and iPad maker may be working to help maintain security on its iOS devices, or the decision could be about controlling all aspects of the platform, including advertising.

Regardless of Apple’s reasoning, the move sends a clear message to potential advertisers: Stay away from the jailbreak market.

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Comments

Bosco (Brad Hutchings)

This brings up an obvious question for California voters. If the state outsourced its prison management to Apple (a highly experienced company in that field), would Apple’s profit margin cost less in the long run than public employee pension commitments for the prison guards? smh.

marcsten

Does installing the Toyota logo on your iPhone cause it the processor to take off running uncontrollably until it collides with something or runs out of juice?

jfbiii

Does installing the Toyota logo on your iPhone cause it the processor to take off running uncontrollably until it collides with something or runs out of juice?

No, you’re thinking of FLASH.

sosumi

The Mac, iPhone and iPad maker may be working to help maintain security on its iOS devices, or the decision could be about controlling all aspects of the platform, including advertising.

If Apple’s trying to control what’s available for JAILBROKEN devices, they are going completely too far.

Apple, I don’t care how pretty the walled garden may be.  People will tolerate only so much control.

Noel_Farkingweigh

“...or the decision could be about controlling all aspects of the platform, including advertising.”

Ding Ding, we have a winner!  Apple can try to spin their “walled garden” as protecting the customer, providing a unified experience, and so on.  But it’s strictly about controlling revenue streams.  30% off the top for app sales is nothing compared to the $$$$ to be made by having a closed advertising channel.  That - and not performance - is the sole reason for Apple’s position on Flash.  If it was strictly “gee, we’re worried about your battery life”, they’d put a caveat in the user agreement and be done with it.  But it opens up revenue streams that Apple can’t control.  And MONEY is what drives Apple - plain and simple.  Capitalism at it’s finest, which is great, but never confuse it as operating in the interest of the consumer.

jfbiii

Actually, focusing on the consumer is what drives Apple’s sales. Making products that really do get fantastic battery life because you’ve kept out resource hogs is a real selling point with real consumers.

Of course it’s about the money, but Apple makes money differently than most other companies and more of it. “Think Different” is more than just weasel words at Apple.

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