Apple premiered its first iPad 2 commercial over the weekend about three weeks after the second generation multimedia tablet shipped. The “We Believe” ad focuses on using the iPad 2 to empower users instead of detailing hardware specifications.
“We Believe” offers quick views and close up shots of the iPad 2 being used for business tasks, family photo viewing, playing music, reviewing medical data, education, and more. The ad is also a departure from Apple’s recent faster-paced commercial style for the iPhone.
Apple’s “We Believe” ad is available at the company’s YouTube channel.