Data visualized Thursday by Business Insider paints a striking picture of the current financial states of key divisions from Apple and its longtime rival Microsoft. Despite Microsoft’s recent push to bring Windows to tablets and smartphones, Apple’s iOS has dominated Redmond’s flagship division for the past two years.
The charts, excerpts from a full Business Insider report on the “Death of the PC,” show a spike in revenues for Apple’s iPad, iPhone, and all of iOS combined that should be familiar by now to those following the Cupertino company. What’s striking, however, is the relatively flat financial performance of Microsoft’s Windows division, which is now completely eclipsed by all three categories of Apple products and services.
Despite a decline in iPhone revenue in the first part of 2012 as consumers awaited the iPhone 5, the iPhone as a business alone brought in over $10 billion more per quarter in revenue than all of Windows, which has remained steady at around $5 billion per quarter since 2007, with a slight dip near the end of 2012 in anticipation of Windows 8.
The iPad also beats Windows revenue on its own, by about $3 billion per quarter in revenue. When all iOS revenue is combined, it outperforms Windows by a staggering $20 billion per quarter.
Microsoft has attempted to respond to Apple’s significant growth by changing its business model in various ways. The company launched the Windows Store alongside Windows 8, in hopes of capturing app revenue, and it has introduced a subscription model for its Office productivity software in an attempt to trade infrequent profits for steady income. There are also rumors that a future version of Windows, codenamed “Blue,” will launch on a subscription-like model with low-cost yearly updates.
Despite these steps, poor sales of Windows Phone handsets and Surface tablets, combined with a declining PC market, mean that the once-dominant tech firm faces an increasingly tough road in the coming years.