Facebook Targets Flipboard with New iPhone Paper App

| Product News

Facebook is giving iPhone users a new way to view their newsfeed come February 3 with a new app called Paper -- not to be confused with the iPad drawing app with the same name. The new interface aims to offer a more compelling way to view Facebook content, and has a feel that's very much like the news and social network reader Flipboard.

Facebook wants to keep user's eyes with Paper for iPhoneFacebook wants to keep user's eyes with Paper for iPhone

Like Flipboard, Paper is a full screen app that lets users swipe to move from story to story as if they're flipping through magazine pages, supports zooming in to photos, lets users subscribe to content from what the company is calling trusted publishers, and supports previewing content before posting. Also like Flipboard, Paper organizes content into themed sections.

Aside from the radically new interface, Facebook's big change with Paper is the inclusion of third-party content in user's news feeds. Considering how resistant Facebook users have been to the idea of content that doesn't come from the people the follow, this could be a hard sell for the social networking service.

What sets Paper apart from Flipboard is the ability to directly create content for your Facebook stream, and Facebook's plans to have its own editors curating stories for the various content categories available to users.

Facebook's Paper will be available through Apple's iTunes Store on February 3.

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7 Comments Leave Your Own

mrmwebmax

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...and adding a compelling way to view content from big name news sources as well as friends…

Is there any guarantee that the third-party content will actually be from “big name news sources”? Right now my news feed is constantly clogged with the latest “News” from “Dr. 0z” about how this amazing breakthrough sheds pounds for men over 45, and other such complete garbage.

Lee Dronick

  Considering how resistant Facebook users have been to the idea of content that doesn’t come from the people the follow, this could be a hard sell for the social networking service.

It is so hard of sale for me that it is a no sale.

iJack

Guys! Take control of your FaceBook. Deny apps and games and other crap you don’t want. I have exactly what I want to see on my FB newsfeed – nothing more. Have a friend who is fond of kitty photos, and you’re getting tired of them? Hit the “X.”

Lee Dronick

  Have a friend who is fond of kitty photos, and
you’re getting tired of them? Hit the “X.”

Facebook used to let us be more selective about what see from friends. You could block their game activity, but still see photos they put up of their family. Now it is all or nothing.

iJack

Lee, I’m pretty sure you can still do all that. When you click the “X” beside the post, you get some additional choices (two successive menus, I think), and one of them will be something like “block all from CandyCrush,” or whatever the game is.

Lee Dronick

  “block all from CandyCrush,” or whatever the game is.

Yes, my list of blocked games is quite long. The problem is that a friend will start using another game and I will have to block that one. It was easier when we could block all game activity from a particular person.

Blocking games is trending

Muc Ieparu

I prefer a visual app like Hinto.co where I can pick out what I want to see, instead of being told what news to read by an algorithm. But I must admit, Paper looks quite impressive and the effects are very nice.

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