Hey, I’ve never been there, but I have to respect their decision.  It’s important that they maintain a certain look to their neighbourhoood.  Surely Apple, of all companies, understands that.

It’s pretty apparent we’re not getting details about the real beef between the board and Apple. Just what is the sticking point, the big glowing Apple in the facade?

Face it, Apple doesn’t do boring. Georgetown has a look, a feel. Some call it staid and stale. Others call it historic. Whatever you call it, it pretty much seems like it is at odds with the concept of Apple.

Hint: Move along.

Buying property controlled by any sort of covenant or requiring the approval of a board worried about maintaining a certain neighborhood look is foolish. Apple deserves what they get in this instance.

Let us not forget, the store that occupied this space before Apple went after it was FCUK.  And out front was a big FCUK sign.  So, as Tiger said, I don’t think this is about aesthetics, but rather some unreported issue.

I’m an architect - anyone has the google maps street view location they can forward? I’d like to have a look at the neighbourhood. Also any idea where the submissions from Apple can be viewed? There’s always public notification and display of applications i believe - wondering if anyone got photos/ copies. it’d be an interesting read.

It is supposed to be going in at 1229 Wisconsin Avenue, N.W. If you type that into Google maps, you should get there. you’ll see from the street view the building already has a lot of glass on it. If you go up and down the street, you’ll see other stores with logos prominently displayed.

I think there is something else going on and Apple should just head to Conn. Ave. or something.

Dear Mister Architect
Knock yourself out:
http://www.ifoapplestore.com/db/2009/02/03/dc-store-design-nearly-approved/

Follow the link in the article folks. It seems pretty obvious what the problem is. Apple wants a giant front window/door. Georgetown does not. As soon as apple looses the big glass front on the first floor, they’ll pass. Apple doesn’t appear to be listening.