How Apple’s WWDC Keynote Blew Away All the Editorial Nonsense

| Particle Debris

Tech News Debris for the Week of June 2

 

There was a heck of a lot of WWDC coverage last week to select from. Most notably, the public keynote started a lot of discussion about Apple's strategic directions, and that was surely the desired effect. Perhaps the best article I saw that encapsulates what Apple would like to achieve comes from Lewis Wallace at Cult of Mac. "Apple alters the future again — here’s how."

At WWDC, Apple sets about solving problems for customers. Often, that means introducing product features or services that have shown to be popular thanks to 3rd party developers but which don't quite fit into Apple's way of doing things. As a result, there are always some companies that are either helped or hurt after WWDC. See Eric Johnson's: "The Winners and Losers at Apple’s WWDC Keynote

There seems to be an emerging art and science to retaining and satisfying mobile customers. Of course, the whole foundation is based on various standards such as GSM, TCP/IP, HTML, HTTP, IMAP, H.264 and various broadcast standards. Otherwise, we'd never be able to communicate with each other. On the other hand, there can be great creativity in the user experience.

Because Apple got off to a strong start with BSD Unix and Internet standards, it knows how to leverage standards into a pleasing user experience and user interface. Some people mistake that for a proprietary basis and a lock-in, but it is, in fact, just personal choice by the customer.

It's like choosing a vacation hotel. They all have nice rooms with bathrooms, standard fixtures and lights, and clean sheets. They all have restaurants, fitness facilities and shops. But we pick the one that seems to fit our needs and personality the best and provide, perhaps, a unique brand of customer service and attention.

Seen in that light, the selection of Apple is hardly a lock-in because, as we know, people switch back and forth between iOS and Android devices all the time. What Apple does need to do, however, is to make that "hotel" always attractive and fun. With all that, I can turn to Walt Mossberg's "What’s Apple Really Up To? Keeping You in Apple World."

Dan Rowinski is an author worth paying attention to. I liked this essay a lot. "In A Change From The Steve Jobs Era, Apple Is Listening."

This one is a bit technical, but anything from Daniel Eran Dilger is a go for me. So if you want some background on Apple's new Swift programming language, here's a great start. "Apple's top secret Swift language grew from work to sustain Objective C, which it now aims to replace."

If you're new to iPhones, here a nice video summary of Apple's mobile operating system going all the way back to 2007. "A video history of iOS."

A good question to ask is: "What does the new software we saw at WWDC suggest about Apple's coming hardware?" Put another way, "What iOS 8 tells us about the next iPhones and iPads."

A second, even more comprehensive article lays out what might be in store for us with Apple hardware in the second half of 2014. The author has thought of just about everything. Will we get it all? "Apple's 2014 Product Roadmap: A Closer Look At What The Company May Release Before Year's End." It's fun to think about, but history suggests that we seldom get everything on our grocery list in the way we imagine it.

Now that the initial flurry of introductory articles has come and gone, the next task is to dig into and size up all those technologies. That's the real fun.

Finally, on a non-WWDC related subject, I couldn't neglect this next item. There has been a lot of discussion about Net Neutrality here at the Mac Observer and how it might effect Apple. And so I consider all that to be a satisfactory segue into John Oliver's amazing elucidation of Net Neutrality. It is simply spectacular, and you must watch it.

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Comments

Blissmonkey

Great article.

I love that Apple took its audience into a new space of streaming keynotes, developer focus, and showing the craftsmanship they’re working into their operating systems.

They’re not going for the quick-pleasing narrow-focus of yet another new hardware launch (but we all know that’s in the cards).  Instead, amid all the hysteria and calls (shouts!) for new tech, Apple brings a much broader view to challenge the hardware tunnel vision of the monstrous online peanut gallery.

It’s refreshing to see that Apple, lead by Tim Cook, has its own way of going about doing things, and that when all is said and done it proves to be much more satisfying than what everyone wanted and expected.  And the best thing of all is that we all know there’s more to come.

Not that it’s ever going to happen, but it’s high time the Internet just simmer down and let Apple do Apple.

Blissmonkey

Great article.

I love that Apple took its audience into a new space of streaming keynotes, developer focus, and showing the craftsmanship they’re working into their operating systems.

They’re not going for the quick-pleasing narrow-focus of yet another new hardware launch (but we all know that’s in the cards).  Instead, amid all the hysteria and calls (shouts!) for new tech, Apple brings a much broader view to challenge the hardware tunnel vision of the monstrous online peanut gallery.

It’s refreshing to see that Apple, lead by Tim Cook, has its own way of going about doing things, and that when all is said and done it proves to be much more satisfying than what everyone wanted and expected.  And the best thing of all is that we all know there’s more to come.

Not that it’s ever going to happen, but it’s high time the Internet just simmer down and let Apple do Apple.

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