Sorry, but this article is very misleading.  While it’s true that iPad sales are set to outpace Kindle in the next year, it is not true that iPad will outpace it in the eBook reader market.

To wit:

20% of those surveyed plan on getting an iPad
12% plan on getting a kindle

of the iPad buyers, only 13% plan on using it for eBooks. For a straight comparison, that makes it (.20 * .13) 3% of all those surveyed will use their iPads for reading eBooks!!!

So the real comparison is 12% (kindle) vs 3% (iPad).  This does not even take into consideration those that buy both and use the kindle for eBooks.

I’ll be getting both, but once you’ve used a Kindle, you won’t want to read from an LCD again.

How can iPad sales not outpace the Kindle?  Apple’s retail stores alone will be able to move iPads at a record pace.  There is no way Amazon can beat Apple’s marketing clout.  I’ll bet those Apple retail employees are going to make consumers feel like they’ll be missing out on enhancing their lifestyle if they don’t leave with an iPad.  Steve probably told the sales force to get those iPads out the door even at the expense of the other product lines.  No way can we allow the iPad to be a failure like all those other crappy Windows tablets.  Hahaha.

Sorry, but this article is very misleading. While it’s true that iPad sales are set to outpace Kindle in the next year, it is not true that iPad will outpace it in the eBook reader market.

Sure, the headline can mislead a bit. Removing the last four words, “iPad Demand Set to Outpace Kindle” does accurately represent the story’s point of substantial overall sales.

FTR, I’m not out to champion the iPad. I have no personal interest in getting one anytime soon, at least certainly not in the first batch.