iPhone Takes 53% of U.S. Smartphone Sales in Nov, Android 42%

| News

Apple’s iOS captured 53.3 percent of all new smartphone sales in the U.S. during the 12-week period ending November 25, 2012, according to a report released Monday by consumer research firm Kantar Worldpanel. This most recent measured quarter marks the first time that the iPhone has surpassed 50 percent sales share.

The iPhone’s main rival, Android, fared much worse during the same period, falling 10.9 percent to 41.9 percent of the overall U.S. smartphone market, while Windows Phone took 2.7 percent.

Kantar Worldpanel US Smartphone Purchases

Perhaps more interesting, the report also revealed the upgrade paths of many smartphone purchasers, providing a glimpse at the behavior of new and longtime Apple customers. Of those respondents who purchased an iPhone in November, 27 percent were upgrading from another smartphone OS, 34 percent were upgrading from a previous model of iPhone, and a significant 40 percent were purchasing their first smartphone.

Kantar Worldpanel Smartphone iPhone Buying History

Kantar Worldpanel derives its data from consumer interviews and measures recent smartphone purchases. This is different from another recently-discussed research firm, comScore, which tracks usage share. In simple terms, Kantar Worldpanel’s survey asks (in TMO’s paraphrasing) “Did you purchase a smartphone in the last three months and, if so, tell us about it,” whereas comScore’s survey asks “Do you own a smartphone (purchased at any time) and, if so, tell us about it.”

comScore’s recent report showed Apple with 18.5 percent of U.S. usage share overall (including non-smartphone “feature” phones) and 35.0 percent of U.S. smartphone usage share.

If both firm’s numbers are indeed accurate, the recent sales numbers from Kantar Worldpanel are very good for the Cupertino iDevice maker. While Apple is trailing Android-based phones overall, it is currently outselling Android at a significant pace, leading to larger usage share numbers in the future.

It should be noted, however, that the Kantar Worldpanel survey took place during the peak of the iPhone 5’s popularity after its launch in September. Apple’s sales numbers could very well fall back below 50 percent in future quarters once the demand and interest for the iPhone 5 has subsided.

Apple will announce its official results for the first fiscal quarter, including iPhone sales figures, during an investor call on Wednesday, January 23 at 5:00 PM EST. The Mac Observer will provide live coverage of the call and analysis of the results.

[via 9to5Mac]

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Comments

Bosco (Brad Hutchings)

These are bogus numbers from a complete non-player in the smartphone market-share game. They’re inconsistent with comScore’s floating 3-month numbers which cover November. The comScore numbers show that Android gained more share than iPhone in the 3 month period.

RonMacGuy

I guess it’s true what they say - ‘Denial’ ain’t just a river in Egypt!!

Recovered from yet another missed prediction, Bosco?  I’m disappointed that you never responded to my comments!!  Not surprised, but disappointed.

Happy New Year!!

Bosco (Brad Hutchings)

I don’t say this lightly or glibly, but you have to be seriously mentally and socially retarded to call that a missed prediction. But still, I don’t put that past you Ron.

Bosco (Brad Hutchings)

Dude, seriously, you are like my little sister learning the word “hypocrite” and calling me one because I wasn’t a fan of vegetables but still cleaned up my plate when my Mom made dinner. You completely drop context and magnitude of error to pretend to score a cheap point. And the fact is that you score no points. So i was off by about $2 or 90 minutes. If you’re own mother were half as good following the rhythm method, we wouldn’t have to listen to any of your garbage. Dork.

RonMacGuy

LOL, I love getting you all worked up!!  You are SO sensitive.  Doesn’t matter by how much or by how long, you were wrong dude.  Get over it.  You’ll be wrong again in a few months when Tim Cook is still running the company and Johny Ive is still happy working for him and Apple.

But hey, if cheap insults of me and my mother makes you feel better about it, I’ve got a pretty thick skin.  Need to where I work.  But it just shows your maturity level.  Bring it on, but the fact remains that you are once again wrong.  Cracks me up!!  Bosco the Clown, wrong again!!

RonMacGuy

Oh, and if you had been right, even by $2 or 90 minutes, you’d be sticking that puny chest of yours out and beating it with both fists.  Thank goodness we don’t have to deal with that!!

Pet those doggies of yours - don’t take your anger toward me out on them!!

Bosco (Brad Hutchings)

Two things, Dork. (1) For as much crap as you dished out over the prediction, it’s pretty obvious that I more than got the gist of it right. Any argument to the contrary is trumped by today’s closing price. (2) You don’t know me. I’m not bumping my chest.

RonMacGuy

“(1) For as much crap as you dished out over the prediction, it’s pretty obvious that I more than got the gist of it right. Any argument to the contrary is trumped by today’s closing price.”

LOL, actually your prediction was pretty darn good.  I was going to give you kudos for it, but it is so much more fun to give you crap and see how upset I can make you.  Since I succeeded in that, I will now congratulate you for a pretty good prediction.  I still think you will be wrong regarding the Tim Cook prediction, but that remains to be seen.  And, as we both know, the Apple stock prediction was more driven by people not wanting to take a huge capital gains hit with an annual return of like 75% more so than anything negative specific to Apple.

“(2) You don’t know me. I’m not bumping my chest.”

No, I don’t know you personally, but from a TMO perspective there are many instances of you thumping your chest over the years.  At least, more so in the past than in the present.  I think you have changed a bit, and I take full credit for a lot of that, along with others here that hold you accountable now for past failed predictions.  I think it has tarnished that suit of armor of yours a bit, and perhaps has knocked a few chips off those shoulders of yours.  I trust that it has made you a better person.  You could still stand to gain a bit more humility, but nobody’s perfect!!

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