It’s Okay Mr. Cook. Apple Customers Can Also Dream

| Editorial

One of the things that fascinated me about Tim Cook's AllThingsD interview with Walt Mossberg and Kara Swisher was one of the questions after the interview. The question was posed by Dan Benton of Indoor Capital. The Q&A went roughly like this:

Mr. Benton. Why won't you let us dream? The guys at Google are presenting the world right now with gigabit fiber, weather balloons that do wireless and Google Glass.... All of Kara's and Walt's earlier questions were about giving us a view of the future. If you don't give me a view of the future, I'm going to think about Mike Spindler, Gil Amelio [former Apple CEOs]... Why won't you gives us a glimpse of the future, as Apple sees it?

Image Credit: AllThingsD

Mr. Cook: We've always, at least the last fifteen years, we've done the same thing. We've released products when they're right. And we believe very much in the element of surprise. We think customers love surprises. So, I have no plan on changing that [laughter].

At first Mr. Cook's response seems distant and evasive, but the more I thought about it, the more I realized that it was just a place holder, "Cook Code" if you will, for what Apple really stands for. (One has to listen carefully to this CEO.) I'm referring to Mr. Cook's previous comments in that very interview about how Apple builds products that enrich people's lives.

This approach by Apple is something that's, for some reason, easy to overlook amidst the discussion about the competition with Google. The reason there is confusion, I think, is that just because both companies compete in the same marketplace doesn't mean that they must compete on common ground or have the same vision. Some explanation is in order.

Google Glass

The discussion by some journalists seems, lately, to originate with Google Glass (GG). I've said before that Google Glass is the seed of a good idea. Mr. Cook's view is that it will make its inroads in certain vertical markets. I think GG will gain traction in the military, law enforcement, medicine, warehouse management, construction to name a few. In those environments, the payoff is high and the social stigma is low.

In time, the technology will become less offensive. Some smart Google engineer will dream of being able to stick a small piece of thin plastic on our regular prescription glasses, and we'll all be off and running with a 4th generation product.

The Art of Creativity

However, what's at issue here is not the technology of GG, but the nuance of what we do with such a device. I'm talking about, for example, tech toys, some of which have ulterior agendas versus products that are used for creation and sharing. Mr. Cook mentioned that as well in the interview. At first, the iPad was viewed as a content consumption tool only, but Apple is working, Mr. Cook said, to make it a content creation tool as well.

The difference in the vision of Google and Google Glass and that of Apple is somewhat like the difference between a person who likes to wear gaudy gold jewelry versus the composer of piano music. The person who wears extensive gold jewelry is fascinated by the object(s) and what it does for her or him. Its appearance on the body can be mildly offensive to others.

The composer of, say, a piano solo is pleased because of what he/she has created for others. The appreciation for a fine tool, like the piano, is not an end in itself. It's merely an instrument for expression and creation. What's more, when the maker has a passion for building fine pianos, they're probably not going to be throwing out new fashion jewelry every few weeks.

Of course, the creative aspect is just an example, and there are additional nuances when it comes to smartphones. But even there, we see Apple's signature when it comes to how we delight in our iPhone. I'm referring to recent TV ads for music and photography, the creation of videos, the use of FaceTime, and iMessage. Sometimes, the art of creation is embedded in the human things we do with each other. Enriched lives.

We dream a different dream, and it's a good one.

Apple shares its dream when the product ships.

Apple Outsiders

My take on the recent agitation about Apple needing to supply some tech observers, on demand, with an explicit vision of the future and competitive toys to please them is a very materialistic approach. It satisfies their insatiable demand for secrets, boyz toys, gives them something to write about that's jazzy, and puts the competition between Apple and Google in simpler terms that they can understand.

On the other hand, there are writers who cover Apple who understand how Apple got where it is and what it tries to do for its customers. For example, I am writing this article on an iPad 3/Brydge keyboard/UX Write word processor. With luck, I've used these great tools to inspire you or cause you to reflect on something worthwhile. That's my passion in life. That's why I'm an Apple customer.

Writers who talk about the competition between Apple and Google in terms of material goods, tech toys, and oneupmanship haven't really been paying attention to what Apple is all about. They're just caught up in the gadget of the week syndrome.

Wearable Computing and Apple HDTV

I suspect that the eagerness by some to see the iWatch (iBand?) and the Apple HDTV Right Now is based on the gaudy-gold-jewelry syndrome. It's something personal to play with and write about. Apple, on the other hand, I suspect, is looking deeply at how these devices will fundamentally enrich the lives of all its customers.

These new products won't be tools for creation, but they will fundamentally touch our lives in ways that we'll come to appreciate. A minor, speculative example: a FaceTime connection between families and friends on an HDTV display.

That traditional Apple formula takes time to bake. Plus, Apple is not interested in a product that might fail. The company doesn't throw us bones and brilliant but haphazard experiments. When they're fully baked, Apple ships products that become so fundamental to a broad range of customers that it can expect to sell tens or even hundreds of millions of them. The Apple TV has sold 13 million units to date, according to Mr. Cook, a mere “hobby."

I'm betting that when these new products are finally released, we'll see that signature, enduring Apple theme. And then, we'll be reminded one more time what Apple is all about.

At least some of us.

_____________________

Kid with dreams via Shutterstock.

Comments

ibuck

Wouldn’t it be interesting to see media’s reaction if Samsung copied Google Glass? Seems unlikely for the Korean Kopier, but knockoffs seem a big part of their business plan.  Are the media asking Samsung for their vision?

Rogifan 1

They don’t ask Samsung that question because Samsung is constantly flooding the market with stuff.  Samsung’s MO is to constantly flood the market with gadgets and bombard people with advertising.  Apple’s MO is not to release products just for the sake of it or to scratch someone’s itch.  Cook’s comments at D10 clearly indicate we won’t see an “iWatch” just so Apple can say they’re playing in the wearables space.  We’ll see something from Apple when they think they have a product that’s useful and people will want to buy.  Samsung, on the other hand, I could see releasing a watch just because and just to beat Apple to market.  They won’t care if its a good product or not and it won’t matter because these days as long as you do something the media will call it innovation.  Unless of course you’re Apple.  Then everything you do is considered an incremental update.

LeFrancoy

It’s just a matter of difference in style of management between Google and Apple. Google has everything in open beta and publicly known and « open » for everyone to see… I say good for them. But it really doesn’t mean that Apple has the obligation of emulating that particular style.

Apple does all of it’s trial and error, prototypes and tests behind closed doors. And if a specific project doesn’t seem sustainable (in Apple’s view of things) it’s never even know - apart for some patent applications that we have no clue as to what they are related to.

The way Google goes around brings a lot of focus to the project/object itself, not necessarily to what it can do for us or how it integrates in our lives.

KitsuneStudios

Apple has a long history of cutting edge innovations released before their time, especially in the 90’s. Pippin, the Quicktake 100, the Newton, That nearly killed them. Apple’s greatest successes on the other hand, have been using more mature technology given Apple’s attention to detail and user interface.

Apple is no longer the explorer; Apple is the refinery.

geoduck

The company doesn’t throw us bones and brilliant but haphazard experiments.

Which has been Google’s mode of operation for a decade. Only in the last year or so have they stopped tossing money at anything they can think of and start culling out the stuff that just isn’t working for Google. The result has been howls of protest from people who came to rely on some Google experiment only to find that Google pulled the rug out from under them. Not that Apple hasn’t done that too, their cloud and software products have been especially prone to that. Hardware though is a different story. when Apple comes out with a device you know it will be around for a while in one iteration or another. When Apple makes some form of wearable/implantable device you know they will be making and selling it for a long time. I would not be surprised to see Google to lose interest in GoogleGlasses in a year or two.

CudaBoy

Every product Apple has on the market was overseen by Steve Jobs.
What will be the first NEW product introduced by Post-Jobs Apple? Samsung rolls along - and I’m tired of the clones saying they are “copycats” when in fact they had small tabs before Apple, motion sensing UI’s, NFC, replaceable batteries, a scalable mobile OS on and on - none of which Apple has.  And, Google and Samsung put out quality - not junk, their device antennae actually work.
What will be that new product???
Will they COPY Google glass?
Samsung Smart TVs???
Punchline: If Apple merely tweaks the same OLD products to try to keep up with the Android world - which is what they’ve been doing - then good luck.
Or, will they ditch the “toy” electronics market like they did the home computer market. and buy Tesla??? Now that’s Think Different.

LeFrancoy

@CubaBoy

That might be your point of view, but millions upon millions of people think the exact opposite.

Eric Dauster

I’m typing on a 2006 MacBook Pro, and my iPhone 4 is close at hand… but Apple’s current efforts at corporate social responsibility falls far short of my goals.

Apple does everything it can to avoid paying its fair share of US taxes, and its off-shoring of manufacturing to reduce costs while demanding (justifiably so) a premium price tag for its products demonstrates a “high profits above all else” mentality that, frankly, isn’t sustainable in the new world.

I don’t see a future—my future at least—with Apple. The Google/Motorola initiative to base the Motorola X phone manufacturing in Texas is a perfect example of where we’re headed culturally. Apple will be left behind… and rightly so.

There will always be uber-geeks who cling to their Apple products religiously, I just will no longer be one of them.

Balkingpoints.com

Hey, it’s cool to go before Congress and sneer at them that your firm owes no taxes, on tens of billions it moves around the world in elaborate tax avoidance schemes.

Tim Cook = Mitt Romney. Wouldn’t know social responsibility from a leech. To those who would get jailed for hiding income, Mr. Cook is offensive. Period.

Eric Artman

What an amazingly arrogant, supercilious, and condescending article!

“Those of us who are Apple people are like composers and patrons of classical music, while those of you who are Google fans are like wearers of gaudy jewelry.” 
 
Let’s try a different—and equally inaccurate—brief description of the difference:

“Those of us who are Google fans like exploring, trying new things, sharing opinions and feedback with folks who create products for us, while those of you who are Apple fans need to be told what is “wonderful” by some guy with short hair and dark clothing, at which point you can all be loyal sheeple and drink the Kool-Aid.  That’s why Google fans have choices and can (appropriately) punish vendors who do stupid things (like making phones with antennas that don’t work unless you hold the phone like a Vegas dealer.)”
 
Both views are offensive, and neither is correct.  Yes, there are differences in product development, delivery, and marketing strategies.  Some prefer one, some the other.  But face it, folks, even classical music fans have a choice between composers and orchestras…..

John Smyth

I am a more recent “convert” to Apple devices by way of Android. I’ve had Android phones for years and, about one year ago, i purchased a Kindle Fire. I figured that the Fire, being an Adroid device, would be the most natural transition for me, but I found that the screen was too small for reading textbooks. So I finally decided to get an iPad and my experience has been overwhelmingly positive. The design is beautiful and the OS is intuitive. Most importantly, everything works flawlessly. I have been annoyed by the unexpected glitches with Android - the freezing screen here, the sudden crash there, but, much like Windows, it was just something that I tolerated. But my experiences with my iPad opened up my eyes and I realized how nice it was to use a device free from these annoyances, which sometimes occurred at the worst possible times. These experiences with my iPad lead me to purchase an iPhone as well.

The latest fades are nice, but, personally, if they have little practicality (Google glasses) or don’t function they way they are supposed to (Samsung’s gesture tracking is a great example), what is the point of buying the lastest gizmo? I want a device that works the way it is supposed to all of the time. I don’t want to spend my time posting to forums or searching Google, trying to determine how to resolve a problem with my device (and this brings up another point - Apple’s customer service has been outstanding). I want to use my device and to know that I can be productive with my time, and this requires a device that works and doesn’t require a huge time investment. Apple seems to put a lot of effort into the user experience and it appears that they wait until they have worked out the kinks before releasing something, and this is most important to me. I do hope that Apple learned from their Map app experience. I believe that most people are like me - they would rather wait for a well designed product that works without problems rather than jumping on the latest bandwagon, only to be disappointed after a wheel falls off.

John Smyth

Oh, and John, thanks for mentioning the Brydge keyboard and UX Write. WOW! What amazing products.

greatgazoo192

There is a big difference between Apple and Google that I think strongly impacts the way these two companies approach marketing.
At its heart Apple has always been a premium hardware company.  Everything they do outside of hardware development (OS, software, iTunes, etc.) is in support of hardware (user experience) sales.  Their success / failure is strongly dependent on consumer confidence in the quality of the hardware and user experience.  With that mindset they want/have to make sure everything is viewed as being top notch, so they are conservative in their marketing/announcements.
The core business model at Google is totally different.  Their main business model has been (and will continue to be) the collection and sale of information on consumers.  In that world they have to press hard to keep the glitz up, to distract people from the fact that every time you interface with a Google based product (search engine, web browser, email, Android hardware, etc.) information is being collected about what you are doing and/or steer you towards their main (corporate) customers.  The Google world is a lot like the Wizard of Oz (pay no attention to the man behind the curtain) combined with the Big Brother of 1984!  Without the relentless ad blitz on “coming soon” futuristic technologies, people might start wondering what Google is doing with their data.  Google Now (knows what you want before you do) and Google Glass (collects real time info of the world around you) are prime examples of how they are trying to condition the consumer to accept massive invasion of personal privacy so that they can drill ever deeper into what you do.

Peter Wexler

People are under the impression that Apple Computer Corporation is inventive.  Here’s my take:

1) The GUI was invented by Xerox.
2) The MP3 player was invented by Fraunhofer-Gesellshaft.
3) The capacitive touch screen was invented by E.A. Johnson, at the Royal Radar Establishment.

The last true inventions, by Apple, were the Apple-I and the Apple-][, thought up by Steve Wozniak, unless you count “rounded corners” as an invention.

Undoubtedly, Apple has played a role as an innovator, but not so much as an inventor.  Apple should be credited with pushing the overall technology industry, forward.  Apple should also accept the responsibility of having handed its engineering blueprints over to companies, like Foxconn, which leak the information to competitors, like Samsung.

Apple’s primary innovator, Steve Jobs, is dead.  Tim Cook is a manager.  He’s taking Apple back to his own family’s roots, which appears to be short-order cook, with a name, like Cook, and under Cook, Apple will be serving up short orders, forever more, until the company becomes a shell of itself, selling “services,” the way that a white dwarf serves up photons, after its solar glory period ends.

The company’s spark died of pancreatic cancer.  Now, within the walls of Apple’s engineering operations, in Cupertino, there’s a bunch of empire building and reorganizing going on.  The firm is sputtering.  It’s like Xerox of 1985, if you ask me.

Personally, I am glad, because Apple was one of the Silicon Valley companies that embraced the offshoring of manufacturing to the third world.

At the moment, Google appears to be doing quite well.  Google dabbles in invention, using money from its now-mainstream operations.  (They used to call that R&D.)  Also, we’re not yet seeing Google offshore its operations, at least, not like Apple did.

ibuck

@ Peter Wexler: Thanks for your views, which a lot of people probably share. These are the opinions that much mainstream media, however uninformed, are foisting upon us.

Do you really think that Jobs created everything? That Jon Ive, who has won multiple industry design awards, can’t do so without Jobs direction? That Apple’s massive number of inventions, awarded patents both in the US and other countries, were all Jobs’s work?  Do you think Jobs was a superstar genius who worked 24 hours a day?  That a company with the highest retail sales per square foot in the world, the highest consumer technology sales in the world, and one of the top 10 most profitable companies on earth is “sputtering”? That Apple has no new products in the pipeline?

Karl Klept

OK, so Steve didn’t pre-announce or do public betas (often), but in 2 years of running Apple, Cook has been pure incremental.

Nrm Rao

If even half of what the author deduces to be Apple’s operating philosophy is true, that company has an overall corporate character that is at an altogether rarefied level. I would never have thought to encounter such a level of sophistication outside a work of fiction authored by some idealistic innocent. In real life, it requires an extraordinary strength of conviction to hold back the deadweight of financial-performance pressures for the sake of marketing purity.

Tell me there was/is at least one other company, somewhere in the world, which was/is comparable. Mr Martellaro? Anybody?

lg_delgado

The way I see it, Google sees you as a data provider first and a customer second. Apple is the other way around.

PhilB

“On the other hand, there are writers who cover Apple who understand how Apple got where it is and what it tries to do for its customers.”

You sound like a North Korean propaganda minister railing against the Capitalists in the west for blindness towards Dear Leader’s vision.  What Apple “tries” to do for its customers?  Apple “tries” to make profits for shareholders.  Plain and simple.  It is not a benevolent father making sure his children are provided for, it is not crossing guard holding back traffic while we boldly march into the future.

“With luck, I’ve used these great tools to inspire you or cause you to reflect on something worthwhile. That’s my passion in life. That’s why I’m an Apple customer.”

Go outside. Step away from your expensive toys and advocate for an issue plaguing your community. 

Your ideals do not dictate your being an Apple customer.  Your ideals are your ideals whether you convey them using pens and paper, carrier pigeons or a megaphone.

Howard Felt

“Also, we’re not yet seeing Google offshore its operations, at least, not like Apple did.”

AND

“Apple does everything it can to avoid paying its fair share of US taxes, and its off-shoring of manufacturing to reduce costs while demanding (justifiably so) a premium price tag for its products demonstrates a “high profits above all else” mentality that, frankly, isn’t sustainable in the new world.”

As does HTC and Asus.  Makers of Google’s hardware.

You got to love the Android/Google fans skewing facts.  Where are Google’s phones manufactured currently?  Not here in the USA, until the Moto X.  How is that any different from what Apple is doing with building its iMac line here in the us? 

Answer:  It isn’t.  There simply isn’t an argument there.  Both companies offshore manufacturing.  Its a FACT.  Both companies are going to make ONE of their products here in the USA.  Also a fact.  I fail to see that one is more concerned with offshoring products than the other.  Nice try, though.

Ronald Johnson

I’m not an Apple fan.  Straight out.  This article again illustrates why I don’t.  Thank you , Mr Cook..  But we seriously do not need a ‘business man’ interpreting progress for us (us as ‘people not of Apple and Scientology’) .  Despite your product proliferation, I still don’t see the scads of iPhone users your marketing makes claims of.  And when I do see them, its people asking me if I can make it work.  I think I’ll continue learning on devices and machines that we can understand from the ground up.  XEighty6 N *nix kids, E nuff said.

Rhuaridh Marr

“That traditional Apple formula takes time to bake. Plus, Apple is not interested in a product that might fail. The company doesn’t throw us bones and brilliant but haphazard experiments.”

Maps fiasco, anyone?

Lee Dronick

Maps was not a fiasco, it is somewhat less than that. Could Apple have done a better job of it, yes of course. Unfortunately one or two mess ups is apparently more important than the overwhelming good job done on other features. That is my opinion, it is not humble, your milage may vary.

mhikl

So late to read your good article, John, so late to post, sigh.

Apple Hatter Spiel so easy to dispel.
• “Apple Maps is a fiasco.”
Google recently released its 3D Map, finally, and guess what? It melted all over the screen, worse than Apple’s innovation. Hey, in a fair world . . . .  Google’s “FAILURE” would open eyes but nary a word is writ.
• “Apple doesn’t invent.”
Apple never claimed invention status. It innovates, silly. It doesn’t just copy like some, it innovates and iterates ways to present products and software, which actually work as advertised. Now this is something FacsimileSam should copy. (A usual case of a straw man argument- see below)
• “Apple has lost steam since SJ died.”
Let’s see now. iMac 1998, and a new Apple was born. iTunes 2001/2.  iPod 2002. Apple tv 2006. iPhone 2007. iPad 2010 (innovation started before the iPhone when Apple took a side road). 2012 Apple revamps it computer line save the Mac Pro. And every one of all device’s OS, iOS is improved, iteration by iteration and that, guys, is innovation. With SamHung, its off the scaffold, high and dry or purchase anew if you want your devises or systems improved.
• Last point on this:
So, six innovations in fifteen years with regular updates and refinements doesn’t suggest DNA at work and more’s to come? And all innovations and iterations worked at introduction, getting better and better with each iteration and innovation. Think the life and style of the iPod family. The story isn’t over in this little tale for all members of the iFamily.

• CubaBoy: an AppleHater whose points are so silly not even your average droid chump would pay it any heed. I’m surprised CB’s posts aren’t purged due to intelligence pollution.

• Eric Dauster: Apple not paying its fair share of taxes, but the others are paying theirs. Well that is not what I have been reading in the press, but if you hate with a vengeance, why let facts or intelligent thinking get in the way. And if you have to lie, well, that about bakes shut the cookie box you live in.

•Balkingpoints.com; I don’t know if you and the other gnats on line today are one in the same, but the style of pros suggests as much. No cognition, not a word or syllable in your rant that the others could not have writ.

•Eric Artman: Yup, ye are a Google fan: every gizmo and bobble that glows in the dark you jump on. “Oh look. It’s shinny, it’s pretty, I gotta have it”. My not yer two year old likes shinny things, too.
And the use of “Kool-Aid” is pedestrian. Thinking common is one way to slog through life, I guess. “Fatty, fatty two by four” is a common childhood taunt. Use it. It works. When you have to reach back to ancient unfounded taunts such as ‘antennagate’ (which so many phones had probs with at the time) it is a desperately sorry point in sense one has reached.
However, finally some sanity at the end of your rhetoric: Choice is good and we all cast our choice dependent upon too many factors to mention. And thereafter, we must live with our choices until we find ways to amend them.

• Peter Wexler: (my fav) Can’t remember any time that Apple or any of its intelligent fans ever said Apple was inventing. Specious arguments some do like to wag. It is terribly difficult to find anything invented that did not have a precursor. But innovation, now that brings to mind many companies grand and small, but Samsung’s name does not come to mind. True innovations actually work; painfully sad but true. Straw man argument is a very weak style of debate, my friend. And many have predicted Apple’s death and surely it will come, but not in our life-times, that you can be assured. Do post if it happens not as I predict. But hey, Peter, you opened the door with your cheap predictions so me too can do.
Offshore embracing indeed. Do you even know the history as to when this began? 1750? 1900? 1951? 1980s? I would suggest you check out Michael Moore’s “Roger & Me” which talks about how outsourcing began long before Apple and other tech headed to the cheap hills of China.

And of others living and thinking in their box worlds, I’m weary of your lack of originality in idea or phrase. But as I look out my window at the passersby below, I pinch my thumb and index finger together and mutter, “I squeeze your head, I squeeze your head”.

I wonder why none of the haters ever mention privacy in their taunts. For me, that is a primary reason I go with Apple, no matter its flaws. Google and privacy are not two nouns that go well together. Strangely, never is this mentioned by the hater group, or most likely ‘the one’ (our usual suspect) wagging today from many tongues.

I like this post. I think I’ll do it again. smile

Eric Dauster

You got to love the Android/Google fans skewing facts.

And you’ve got to love apple fanboys who are so blinded by their juvenilee infatuation with apple products that they can’t read plain English. As I stated above, I was typing on my apple laptop with my iPhone by my side.

I don’t own and have never used any Android products. And I’m not connected with or any fan of Google.

But I am constantly amazed at how these circle jerks form around the magic iCompany and even simple concepts such as Corporate Social Responsibility (and the lack thereof when it comes to iChina’s line of Apple products falls on deaf ears.

Even pointing out the obvious sea change with Moto X falls on deaf (and blind) fanboys who see nothing and hear nothing except how much more money can I give Apple so I feel good about myself.

These are the same fanboys who take to their facebook pages railing about sweat shops in India as they wave their iPhone in defiance.

It’s the height of hypocrisy.

mhikl

Eric D,
I’m typing on my Android thingi, and I have never owned an Apple product, having used nothing but Android since 1906, and I’ve been to Mars six times, was born on planet Pluto, but it was so small I kept falling off whilst skating, so my mum sent to this hot planet. She chose the northern clime that sits above Apple’s home nation so I could skate and play hockey to my hearts content, without the need of bungee cords. In true Plutonian tradition, I get all my nutrition and energy from gazing upon the rising and setting sun. And though English is my second tongue and I often have to translate to Plutonian to clarify some ideas, plain English I do understand. As well, Plutonian soap is terrible stuff and was applied to the mouth when we resorted to name calling. Still, though my heart means kind, sometimes the foot finds its entry point.
In my ninety-seven years on this planet I have come to realise that many people will say anything to prove their point, and the grandest tales come from personal experiences.

It might be that you really are or have used Apple products, it might be that you are really “one of them” as you prescribe in your last sentence. But you presume that all or most or enough who use and voice ‘like’ about their Apple products, are ‘of them’, also. So now you “will no longer be one of them”. Good for you, Eric, and welcome to TMO, the serious site where the serious posters are also not “one of them”.

Eric, you do know that Apple is also moving some of its manufacturing back to the States, (and may move mores in time), as may Google, should it actually use Motorola to capacity. But you know the old saying, “If wishes were horses . . . “. Robots and humanoids will work in Apple plants. Apple design and research has never left the country. The company employs a multitude of American’s at its stores here and local workers across the world. You seem not to know these points.

Reading Apple sites (skim reading or headline scanning doesn’t always work) this Information is readily found. And regarding tax ‘solutions’ you accuse Apple practices, all large tech and other corporations take advantage of the same laws in their opportunities outside the US; Apple is following a legal and well trodden path that the tax system allows (and here you and I share common ground- the tax laws should be changed and Apple has called for the same and is on record as saying it does and will always pay the same taxes as all its brethren corporations must, however the tax system sits); but, alas, work on a cherry farm is usually done by poorly paid foreign workers who are too tired after a long day of cherry picking to read up on such esoteric points. The agenda bound have much the same habits.

Although in your second post you distance yourself from Google, might I suggest that when casting stones it is best to choose your supporter more wisely, E. The history of Google-Speak is reminiscent of Orwellian phrasing: Google’s ‘do no evil’ comes to mind. Samsung also has a different approach to the meaning of truth and fair play but I do not know where you sit in regards to that company of nasty practices though you intimate you don’t use its products (loud foot stomping and thunderous applause, slap on back and beers all round).

Also, you did read the title of M Martellaro’s article” (not just skim read and pre-judge) —It’s Okay Mr. Cook. Apple Customer’s Can Also Dream—
Sometimes JM and other Apple interested do like to dream and to speculate. I try not to dampen others’ dreams, no matter how they might conflict with mine. I also believe from experience, that the rhetoric that may occasional rear its head on this and other Apple interest sites is nowhere near the deceptions used on hater sites. There, ‘deplorable’ would be complimentary if used to describe them.

However it goes, should you choose to do your research on Google, the Vulture, in true honest manner, and read with clarity the articles at TMO (a site that has been relentlessly assaulted by an Apple hater, being forced into adding disclaimers, and couched phrasing in the name of ‘fairness’) and have a change of heart, shame would arise but evolve to understanding and such would send an honourable man back to TMO to make amends. Were such to happen, there would be no gloating from the well intended members of this site, only heart felt respect and an understanding that we all make mistakes when agenda bound, or wrong knowledge blinds and overpowers our senses and intuition.

Namaste, Eric, and care to all sentient beings across our ever-being, not expanding, conscious universe.

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