Jobs: 450K iPads Sold So Far

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Apple CEO Steve Jobs announced that the company has already sold some 450,000 iPads since the multimedia tablet went on sale on April 3rd. Mr. Jobs made the announcement during a special media event in Cupertino where the company is planning on showing off the upcoming iPhone OS 4.0.

About 300,000 iPads were sold on the third during what turned out to be a one-day sales window since most stores were closed on Sunday for the Easter holiday.

The iPad runs iPhone OS 3.2, sports a 9.7-inch multitouch display, runs most iPhone-compatible apps, and includes Wi-Fi and Bluetooth compatibility. Because the iPad runs iPhone OS, many new owners are hoping today’s event will include announcements about new iPad software features, such as multi-tasking support.

Be sure to check in with TMO for our live event coverage and information on announcements that come out of today’s special media event.

Comments

daemon

Jeff,

Here in the midwest stores weren’t closed on Sunday.

jragosta

While there will undoubtedly be a great deal of whining from Apple-bashers, that’s a pretty impressive figure. Given the price range from $500 to $700 for the device, accessory sales, and sales of iBooks and apps, let’s call it a round $600 per sale. That’s $270,000,000 in sales in the first 5 days. At 40% gross margin, that adds over $100,000,000 in gross margin (probably more like $50 M in profits).

There just aren’t many consumer electronic products that have had that level of sales in the first week. Every one that I can think of ended up being a major success.

Looks like another winner.

daemon

There just aren?t many consumer electronic products that have had that level of sales in the first week.

Really?
Wii: Japan initially received 400,000 Wii consoles, with around an estimate of 370,000 sold in two days
PS3: 100,000 in Japan and sold out on launch day. North America sold 1,000,000 in six weeks.
Xbox 360: Sold 320,000 sold in eight days

jragosta

@daemon:

What’s your point? I said there aren’t that many - and you pointed out 3.

Of the three:
Xbox is questionable since Apple sold as many in 1 day as they sold in 8-and about 1/3 of those were returned due to hardware failures

PS3 - sold 1/3 as many on the first day as iPad

Wii - sold 370,000 in 2 days, iPad sold 300,000 in one day and 450,000 in 5 days. Sounds like about the same.

YET, all of those were major, major market successes. Wii is the only one that sold as many as the iPad and Wii was (and continues to be) a massive market success.

Are you taking the position that selling that number of units is a failure?

Thanks for proving my point-300,000 units on the first day and 450,000 in 5 days is an indication that the product will be a HUGE success.

daemon

What?s your point? I said there aren?t that many - and you pointed out 3.

I named three products that were about as heavily advertised and hyped as the iPad was before launch. All three sold as well as the iPad has.

Name for me three products as heavily advertised and hyped as the iPad was before launch that didn’t sell as well.

PS3 - sold 1/3 as many on the first day as iPad

The PS3 sold out. 300,000 iPads were in the channel and it never sold out.

Xbox is questionable since Apple sold as many in 1 day as they sold in 8-and about 1/3 of those were returned due to hardware failures

Hardware failures didn’t account for 1/3 of Xbox 360 sales through the launch week. That’s FUD and you know it.

jameskatt

Selling 450,000 iPads in 5 days is very impressive - particularly since the 3G version hasn’t come out yet. Once it is released, we will see sales tick upwards as the full complement of iPad models is available.

450,000 iPads in 5 days is 90,000 iPads a day. Extend that to 365 days and you can expect Apple to sell 32 Million iPads its first year.

Given those numbers, I think selling 450,000 iPads in the first 5 days is very impressive.

Even if the number of iPads sold per day slows down to 50,000 iPads a day, this works out to 18 Million iPads a year sold.

Again, those are impressive numbers.

We haven’t even sold iPads Word Wide yet.

And we haven’t even reached Christmas yet.  I bet a lot of kids want iPads then.

The iPad is going to be a monster seller.  It will surpass the PS3 and XBox easily.

OS11

@daemon - Apple only advertised the iPad for 90 seconds before it went on sale, so there was no “heavy advertising”.

And for “hype” that was quite minimal, most reviews were straight and to the point. Yes, the iPad is the greatest device of our time, but that’s not “hype” it’s reality.

Terrin

In all the history of consumer products, you apparently count 3 as many. 450, 000 of an essentially new class of product seems pretty impressive. Especially, since Apple didn’t engage in a lot of advertising prior to launch, and the before the product was available reviews were wondering what the point of the device was. Not bad reviews, but not glowing either.

I do not know if your numbers are correct. Assuming they are, you are are talking about products from three companies that had high pent up demand from a well established market. Gamers were waiting for new PS3 and Nintendo Wii for years. Many website were devoted to the constant rumors on the stages of development. Further, Japan has a huge gaming market that traditionally has supported new technology especially from local companies Sony and Nintendo. X-Box had the same pent up demand and marketing for the device really happened over a couple of years in forms of rumor sites devoted to gaming. Those devices also went on Tour at conventions prior to sale where gamers and news people could play them way ahead of time.

Apple has devoted users and many dedicated Sites, but the marketing for the device was no where as near drawn out for the devices you talk about, and the talk geared toward the iPad was kind of a big question. The numbers are impressive. Personally, I think most people are waiting for 3G.

jragosta said:There just aren?t many consumer electronic products that have had that level of sales in the first week.
Really?
Wii: Japan initially received 400,000 Wii consoles, with around an estimate of 370,000 sold in two days
PS3: 100,000 in Japan and sold out on launch day. North America sold 1,000,000 in six weeks.
Xbox 360: Sold 320,000 sold in eight days

Tiger

It’s not official, but it’s keeping track.

iPad Sales Tracker

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