Microsoft Touts ‘Quality Over Quantity’ in its App Store

| iObserver

 

Microsoft employee Brandon Watson on Wednesday published a blog post headlined “A Year Later–The Windows Phone 7 Numbers That Matter,” in which he noted, among other things, that “we have always been focused on quality over quantity” in the Windows Marketplace store, which has 11,500 apps.

“What is an app?” Mr. Watson asks. He then goes on to take a few swipes at Microsoft’s competitors, saying: “We recognize the importance of getting great apps on our platform and not artificially inflating the number of actual apps available to customer by listing ‘wallpapers’ as a category, or perhaps allowing competitor’s apps to run on the platform to increase ‘tonnage.’ We also don’t believe in the practice of counting ‘lite’ apps as unique quality content. In reality they only exist because developers can’t have a Trial API and must therefore do extra work. Finally, we don’t double and triple count apps which are submitted in multiple languages.”

He goes on to note that 7,500 of those 11,500 apps are paid, with another 1,100 that are making money through in-app advertising. He also says that Windows Phone customers download an average of 12 apps per month. In addition, Windows Phone Developer Tools have been downloaded 1.5 million times, and there are 36,000 registered developers in the program, with another 1,200 signing up each week.

As CNET noted, Apple has over 350,000 iOS apps available, with the 10 billionth download happening this past January. Google told CNET that the Android Market now has over 150,000 apps, and CNET pointed to an interview it conducted with an IT security firm earlier this year in which the Android Market was predicted to overtake the App Store as the world’s largest app marketplace by mid-2012.

 

Comments

Tiger

What a switch. Their OS was always quantity over quality!

myramoki

Ironic using the same argument that Mac users would use about the plethora of crappy Windows applications.

In other news, MS is using the same argument against Apple that ‘App Store’ is too generic, that Apple tried to use against MS when they were trademarking ‘Windows’.

Tiger

Flip, meet flop. I guess there’s enough room in this world for two really big black kettles.

Steve

Article should be titled:  “Microsoft Touts ?Quality Over Quantity? in its App Store, No One Cares”

ScubaMoon

Kinda funny coming from Microsoft. Next they will say, “It’s not Winning that matters, it’s how you play the game.”

ScubaMoon

In other news, MS is using the same argument against Apple that ?App Store? is too generic, that Apple tried to use against MS when they were trademarking ?Windows?.

called t

That it because Apple developed first desktop computer with a GUI, graphical user interface and they were called “Windows”, but to give credit where credit is due: The first graphical user interface was developed at the Xerox PARC (Palo Alto Research Center) in the 1970s for the Xerox Alto computer and they were also called “Windows”.  Steve Jobs visited PARC when the interface was under development and you know the rest of the story…it was incorporated into the Lisa?s software platform which eventually led to the Macintosh.

The standard windowing system in the Unix world is the X Window System, first released in the mid-1980s. So “Windows” were pop-up screens called “Windows” in the computer world for those who are old as dirt. 

History has away of white washing the truth sometimes.

Some people actually believe Bill Gates invented the Desktop computer.

dew

I just got a Windows phone, and love it.  My dad and sister both have iPhones, and I chose Windows because it’s easier to use and YES, prettier.  All the main third party apps like OpenTable and FourSquare are supported, and unlike android, I will be guaranteed software updates whether AT&T likes it or not. 

I have Zune software which is far superior both on OS X and Windows to iTunes.  When was the last time Apple updated the iTunes look and feel (or performance)?  I would like applications that don’t remind me of 1999 thank you very much.  I can pick a song I like, and Zune will create a playlist of similar songs with my music.  Can your iTunes do that?

Am I disappointed that I don’t have 10,000 flashlight apps to choose from?  No.

P.S. Yes, I realize this site is called MacObserver, so most of you will probably disagree with me.

mhikl

myramoki,

MS is using the same argument against Apple that ?App Store? is too generic, that Apple tried to use against MS when they were trademarking ?Windows?.

Would like a source on this. Did anybody really care what M$ called their OS back then?

PorthosJon

I just got a Windows phone, and love it.? My dad and sister both have iPhones, and I chose Windows because it?s easier to use and YES, prettier.? All the main third party apps like OpenTable and FourSquare are supported….

OpenTable & FourSquare are both fully supported on iPhone & Android (some apps, but Web interface is 100%).

...and unlike android, I will be guaranteed software updates whether AT&T likes it or not.

When will these vaporware updates be rolled out to provide functionality that already exists in iOS, Android & RIM?  What is your “Guarantee” that there will be any updates?

I have Zune software which is far superior both on OS X and Windows to iTunes.

Your opinion is yours, and therefore valid.

When was the last time Apple updated the iTunes look and feel (or performance)?? I would like applications that don?t remind me of 1999 thank you very much.

iTunes was released in 2001, not 1999, and was updated as follows (fron WikiPedia):
2001 - 8 Releases (Including 1 major version)
2002 - 3 Releases (Including 1 major version)
2003 - 4 Releases (Including 1 major version)
2004 - 3 Releases
2005 - 7 Releases (Including 1 major version)
2006 - 8 Releases (Including 1 major version)
2007 - 11 Releases
2008 - 8 Releases (Including 1 major version)
2009 - 7 Releases (Including 1 major version)
2010 - 9 Releases (Including 1 major version)
2011 - 3 Releases (so far)
—————-
TOTAL:  71 Revisions, 8 Major Versions (10 Years, almost)

Zune History (released in 2006, 5 years catchup to iTunes)
2006 - 2 Releases
2007 - 5 Releases (Including 1 major version)
2008 - 4 Releases (Including 1 major version)
2009 - 4 Releases (Including 1 major version)
2010 - 3 Releases
2011 - 0 Releases (so far)
—————
TOTAL: 18 Revisions, 3 Major Versions (5 Years, almost)

So which has more improvements and updates?

I can pick a song I like, and Zune will create a playlist of similar songs with my music.? Can your iTunes do that?

Yes, and also suggest songs that I don’t have yet to add to the playlist.


If you want to make claims that dispute facts, you should probably try cite facts to back them up.  It has nothing to do with disagreeing with you (which I do), it simply has to do with you falsely presenting information.

mhikl

?What is an app?? Mr. Watson asks. He then goes on to take a few swipes at Microsoft?s competitors, . . artificially inflating the number of actual apps available . . . by listing ?wallpapers? as a category, . .  allowing competitor?s apps to run on the platform to increase ?tonnage.? . . .  counting ?lite? apps . . . double and triple count apps which are submitted in multiple languages.?

Good for M$. Isn’t it appalling the tricks Android uses in their count of apps? I am so relieved that I will be able to sleep nights knowing M$ is not going to follow Android in these dirty tricks!

M$. Ever the professional.

msbpodcast

Pot meet kettle. For Microsoft to claim that it favors quality over quantity begs the question: “What changed?”

This is them trying to make their own lousy performance into a virtue.

mhikl

All hail PorthosJon. The man who does his research. Welcome aboard.

I usually just make mine up. Saves time. grin

chris

Try telling that to the thousands of owners of broken xbox’s.
<————- yeah i believe you.

OldMorris

Dew,

You are a brave lone-adopter and obviously unafraid of the dark.

The iTunes app Flashlight count is about 950 btw. Some of those are actually pretty cool too.

smile

Dorje Sylas

I would like applications that don?t remind me of 1999 thank you very much.? I can pick a song I like, and Zune will create a playlist of similar songs with my music.? Can your iTunes do that?

Yes it can actually. It’s called Genius (Store > Turn On Genius) and you can share those playlists (so others can see the songs on them).

mhikl

Did anyone see where dew went?

b0wz3r

Did anyone see where dew went?

Does anyone care?

Peter

[...] or perhaps allowing competitor?s apps to run on the platform to increase ?tonnage.?

Yeah.  Lord knows we don’t need a different web browser or music store or anything like that.

I mean, Google should put the kibosh on the Bing Search App for Android.  After all, they just accepted it to increase their “tonnage.”

Terrin

Dude Apple revamps iTunes regularly. The last update brought us Ping. In truth, that wasn’t all that great (largely because Facebook put a wrench in the works), but Apple also cleaned up the interface to make it less cluttered. Further, if something works why do you have to keep messing with it? Microsoft keeps adjusting the interface because it was struggling to find something that worked.

Finally,  iTunes has had the ability to create a playlist of similar songs like forever. Seriously, years. Microsoft borrowed the idea. In iTunes it is called a Genius mix. There are different ways to do it. One way is you highlight a song, right click on it, and select from the menu “start genius.” The iPhone can do it without iTunes.

At least use what you are comparing. For what it is worth, I think Microsoft did something interesting with Windows Phone 7. It has potential. The problem, however,  is Microsoft is too far behind in basic features. It is lacking copy and paste (very useful), multi-tasking, and the list goes on. These things aren’t needed, but people sure were complaining when APple’s iPhone didn’t have them. Microsoft should have also named it something other then Windows. Windows leaves a foul taste in a lot people’s mouth. Microsoft was smart with the X-Box. If it called it Windows Game Box, Sony would have eaten Microsoft alive.

I can pick a song I like, and Zune will create a playlist of similar songs with my music.? Can your iTunes do that?

Log-in to comment