We're all familiar with Apple's terrific, famous "Get a Mac" TV ads starring Justin Long and John Hodgman. Here's my proposal for an ad to counter Microsoft's new PC buying campaign.
While Apple hasn't been running the ad lately, in preference to a deluge of iPhone commercials, here's how I'd counter the recent Microsoft ads that focus on how cheap PCs are:
[Fade in]
Long: Hello, I'm a Mac
Hodgman: And I'm a PC.
Long: [Watches PC intently]
Hodgman: [Resumes phone conversation, highly frustrated.] Sorry, No I can't get to the data right now. I'm really "sloooww" today. [Winces.] Can I get back to you tomorrow? [Hangs up.]
[Turns to Long] Sorry, I was with a client. But I couldn't get to my data. Some sort of OS hang up. I'll just have to give my client the quote tomorrow when I'm ... feeling better.
Long: [Reflects] Hmmm ... I thought low cost PCs and Windows always work beautifully together.
Hodgman: Apparently not. Now I'm so screwed.
Long: Hey, how about if I access the data for you. It's, um, right here! [Points to his head.]
Hodgman: Really? Thanks! [Picks up the phone. Turns to Long, speaks out of the side of his mouth] Maybe I won't have to keep my client waiting after all. [Grimaces.]
Long: [Folds arms with wise smile.]
[Fade to Apple iMac image]