Samsung Gets iPad 2 Envy

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Samsung Electronics is already rethinking its Galaxy Tab lineup after the unveiling of Apple’s second generation iPad. Even though the iPad 2 doesn’t hit store shelves until March 11, Samsung is already talking about changing features and price points for its tablet devices, according to Yonhap News Agency.

“We will have to improve the parts that are inadequate,” said Samsung’s mobile division executive vice president Lee Don-joo. “Apple made it very thin.”

Samsung is feeling a little inadequateSamsung is feeling a little inadequate over iPad 2

Big concerns for Samsung include the iPad 2’s thinner body along with the tablet’s price points. The new model is about a third the thickness of the original iPad, and even with its new dual-core A5 processor, front and rear-facing digital cameras, and more powerful graphics support, the iPad’s price didn’t increase.

The iPad’s lower price point is a big issue for Samsung. The iPad starts at US$499, and tops out at $829 with a 9.7-inch display. In comparison, Samsung’s 7-inch Galaxy tab is priced at $899, and the unreleased 10.1-inch version is expected to cost even more.

Like other tablet makers, Samsung seems to be designing its products in reaction to Apple’s announcements. Unless Samsung can react quickly, it may find itself even farther behind Apple’s lead.

Comments

RonMacGuy

I’m sorry, did he say he had to improve the parts that are inadequate?  I want to make sure I understood.

wink

Engine Joe

The new model is about a third the thickness of the original iPad

Um, I believe this is poorly phrased. “a third the thickness” means it is only 1/3rd as thick as the prior model (e.g. the original was13.4 mm thick, the second would have to be 4.5 mm thick to be a third the thickness).

The iPad 2 is ~33% thinner, which means it is approx. two-thirds the thickness if the prior model.  (or 13.4mm to 8.8mm)

BurmaYank

“Unless Samsung can react quickly, it may find itself even farther behind Apple?s lead.”

Yeah, like said, rattyuk said today (on Forum Topic: “iPad 2…........ Have we reached the tipping point??”):

(the iPad 2 is already) “... having some effect. Two weeks after the Xoom release it’s now 539 at Sam’s Club - that sounds like dumping to me - and Samsung are “considering” their pricing on the new tabs. With Engadget suggesting that Samsung ‘maybe (sic) even forgo profits altogether to make its new Tab a success’.  Seems a bit grim that Samsung are using the money they are making from Apple to try and cover the cost of undercutting Apple…”,

if Samsung isn’t ready now to throw every penny of the billions it got from Apple (to supply all Apple’s current and near-future flash memory requirements) at underpricing & out-spec’ing all the iPads, all its Android pads will be just “dead-pads-walking”.

Ross Edwards

This is actually a good move from Samsung.  Instead of pushing their chips all-in with a middling hand when Apple has been converting trips, flushes, and boats all night, Samsung is willing to throw on the brakes and refabricate until they get it right.  Compare this to Motorola, who is already pot-committed and whose only solution to lipsticking their $800 Xoom pig is to throw even more millions in marketing dollars at it and hope it sticks.  It’s the classic case of throwing good money after bad.

Samsung is willing to hit singles all day to incrementally improve a product, as is more than evident with their TV offerings.  They aren’t forced forward here.

For me, I’ll buy an iPad 2, but more because it’s in the iOS ecosystem than because of specific specs in comparison to the Galaxy or Xoom.

Bosco (Brad Hutchings)

OK, I think I understand the game now. Take a sentence that’s obviously the words of someone who speaks English as a second language and reflect a cultural predisposition to honest introspection that is lacking in our own culture, and go all fanboy on the most literal translation you can come up with.

Ratty is hilarious. That’s the WiFi model. And Sam’s Club and Costco attract a rather affluent shopping demographic.

Lee Dronick

if Samsung isn?t ready now to throw every penny of the billions it got from Apple (to supply all Apple?s current and near-future flash memory requirements)

Are they the same Samsung (sorry, couldn’t resist it) or are they two different businesses that can not share the books.

mhikl

Samsung Electronics is already rethinking its Galaxy Tab lineup . . .  inadequate . . .  inadequate . . . inadequate . . . inadequate

It is what it is: Apple innovates & the others copy. They don’t even have the talent and imagination to steal. No Picassos on them sinking ships.

This is second generation time and the wall flowers haven’t their makeup on, their shoes don’t fit and their dresses can be picked up from Value Village. What a ball or should we say, bawl.

I am sorry Apple has not got a seventh option iPad. With an iPad 1 or 2 nixing the cameras for a hundred bucks cheaper it would be a sealed deal and an Apple massacre; but I suspect Apple gets a kick out of the likes of Lady Crow and his funny squawk and wants to keep the pimple poppers round for a while longer. Beauty enhanced by Crows.

I really need my coffee.

FlipFriddle

Xoom in the bargain bin, and everyone else just reacting to Apple rollouts? Pathetic. I think HP may be the only real competition as they seem to be taking a measured approach with WebOS.

MOSiX Man

Sam?s Club and Costco attract a rather affluent shopping demographic.

They do, indeed. That makes me wonder how it is that (just) Costco was able to justify (to themselves) terminating their agreements to sell any/all Apple mobile devices, over Apple’s refusal to allow them to sell the iPad at discount prices.

(Sorry, a bit off-topic.)

MOSiX Man

For me, I?ll buy an iPad 2, but more because it?s in the iOS ecosystem than because of specific specs in comparison to the Galaxy or Xoom.

Exactly. I believe that, even if the iPad is never again top-dog in the hardware specs department, the above will be why Apple will continue to keep a large part (if not a majority) of the ‘pad’ market.

sflocal

OK, I think I understand the game now. Take a sentence that?s obviously the words of someone who speaks English as a second language and reflect a cultural predisposition to honest introspection that is lacking in our own culture, and go all fanboy on the most literal translation you can come up with.

Guess Sally’s laughing right back at you and Samsung now eh Bosco?  You just flat-out refuse to accept the these tablet makers put out garbage products with little or no thought to actual usefulness. 

Hell, they have to wait till after Apple’s keynote address to decide how to build their products.  Thank goodness they have Apple to do their R&D for them.

At least Samsung had to decency to pull a product off the market before it went down in flames.

Bosco (Brad Hutchings)

You just flat-out refuse to accept the these tablet makers put out garbage products with little or no thought to actual usefulness.

Right. I refuse to accept that. It’s the stupidest assertion I’ve seen from a fanbot in at least the last 20 minutes. Congrats.

skipaq

OK, I think I understand the game now. Take a sentence that?s obviously the words of someone who speaks English as a second language

I do think Bosco has a point with this; but the net will run with it anyway. However, any way you parse what was said by Samsung it will not come out good PR wise or for the products they are developing (I use that word with a measure of generosity.)

RonMacGuy

Ratty is hilarious.

Sorry Bosco.  Cheap shot, I know, but I couldn’t help myself after your “Steve Jobs went into complete douchebag mode” comment the other day.

And you say I don’t have a sense of humor!!  grin  Look in the mirror…

Lighten up, Francis!!

RonMacGuy

Seriously though, Samsung really needs to put a leash on their leadership.  They need to realize that what they say (or try to say) will be taken, studied, twisted, and spit out in many different ways.  Doesn’t Samsung have a PR department that handles official communications?  Having a mobile division executive vice president saying stuff like this is really really bad in my opinion.  They basically just shot down what was left of the very limited marketability they had on this product, and this will make future sales “not very smooth.”

Bosco (Brad Hutchings)

@Ron: What makes you think I was talking about you?

RonMacGuy

@Ron: What makes you think I was talking about you?

I am not a smart man, but I know when I am being ridiculed!!  Even when you are using ‘big words’...

Bosco (Brad Hutchings)

@Ron: For the record, I was giving props to rattyuk for his Guiness worthy leap of ignorance.

Dorje Sylas

Bosco (Brad Hutchings) said:Sam?s Club and Costco attract a rather affluent shopping demographic.
They do, indeed. That makes me wonder how it is that (just) Costco was able to justify (to themselves) terminating their agreements to sell any/all Apple mobile devices, over Apple?s refusal to allow them to sell the iPad at discount prices.

(Sorry, a bit off-topic.)

The long and the short is Apple wouldn’t play by thier discounting rules, so Costco said flatly “get the hell out, no special exceptions.” Just like how Apple has been kinda yanking around content producers of late. It’s thier garden and they can do what they want.

mhikl

I do think Bosco has a point with this; but the net will run with it anyway.

I can understand the Old Crow getting confused* over this (second language issue) but here’s the truth.

South Korea is very advanced and English is taught. Western Christianity is a biggy over there. The understanding level and quality of English surpasses Japanese “English”.

Someone as high up and as important as Samsung?s mobile division executive vice president Lee Don-joo is very smart, very educated and very thoughtful and well planned.

Quote:  “We will have to improve the parts that are inadequate,” Lee told Yonhap News Agency. “Apple made it very thin.”?And the Old Crow thinks they communicated this in English?

Regardless, honourable people can admit mistakes. Dishonourable people skew and pontificate. That is not how the article reads. Lee knows that lies and excuse does not build trust. Honesty and admittance garners respect and respect in that part of the world still holds some water. (Compare that to a world where Charlie Sheen can skewer himself in public and knock dictators from the front pages.)

There is a suggestion of xenophobia, chauvinism possibly bigotry from the originator. I wouldn’t go so far as saying racism because when one has an “agenda” one has proven himself to be unbending and willing to use any twist and aggression to serve his purpose.

To quote a fool is treading on thin ice. Think more carefully over this nut’s agendafications, skipaq. It’s a black hole, difficult to escape once trapped.

RonMacGuy

@Ron: For the record, I was giving props to rattyuk for his Guiness worthy leap of ignorance.

Whoops, didn’t make the connection.  I see it now.  Thought you were calling me a rat.  As I said, I am not a smart man…

Bosco (Brad Hutchings)

It’s cool Ron. Unlike your other friend here, I’m not a passive aggressive twat grin. Speaking of your other friend… I like how she claims that these execs know the exact nuance they are portraying. That’s a deliberately dumb assertion. In my career, I’ve interacted with many non-native English speakers. One very smart one from Denmark who had lived in the US for an extended period previously, went to get his hair cut locally, and asked the stylist if “this is what they call a blow job” when she was drying his hair. There is a level of nuance in conversation that requires years of immersion to internalize, whether it be appropriateness of humor, subtlety of phrase, and even frankness. You can’t honestly take 20 words from an obviously non-native speaker, drop all context, and claim some deep meaning or intention. It’s cheap and exceedingly easy, but totally meaningless.

Early on in my career, I made a friend who wrote for MacPower and was arguable the most influential Mac writer in Japan. I’d run into him at all the Mac events and spend a lot of time talking with him. Funny thing I found. Many people here (yes, in Mac circles) didn’t make any effort to understand what he was asking or saying. They’d perceive a communications problem and find an exit. Very sucky behavior. If you made a little effort, there was a lot to learn from him and a lot of exposure in that market. So you know what? I don’t think the xenophobic tendencies are deliberate, but they are present, and it’s incumbent upon those who want to be thought of as thinkers to step back and ask if that’s contributing to a knee-jerk reaction. Elevate the discussion a little if you want to be thoughtful.

Ross Edwards

You just flat-out refuse to accept the these tablet makers put out garbage products with little or no thought to actual usefulness.

That’s really a very inaccurate read of the situation.  As I said, Samsung will gladly make incremental improvements until the cows come home.  They are NOT innovators but REFINERS.  They wait until it’s been done and then they try to do it better, and better, and better.  Apple, meanwhile, are innovators first (though their Dieter Rams design principles lend to them doing fairly well at refinement afterward as well).

Also remember that Samsung is a hardware company first and last.  Their product in this market segment is the Galaxy; no more, no less.  Apple’s product is the iOS/OSX user experience —they try to design pleasant hardware as a delivery vessel for that product, but in the end the hardware devices are not the ‘killer app’ that Apple is offering.  If they were, Apple’s underspecced computers would die in the marketplace against the onslaught of inexpensive and fast Taiwanese Windows machines, instead of gaining market share every quarter.  Clearly, it’s not just a question of “lining up silicon and measuring the gigahertzes.”

Lee knows that lies and excuse do not build trust. Honesty and admittance garner respect, and respect in that part of the world still holds some water.

Exactly.  Right now Samsung is a company whose name means something.  They have market credibility.  They aren’t going to piss it away like Black & Decker did back in the 1980s.  If Samsung whiffs, as it appears they have done with their tablet, their one and only optimal play is to retrench, and be candid about it.  And so they are.

Lee Dronick

MOSiX Man said:Bosco (Brad Hutchings) said:Sam?s Club and Costco attract a rather affluent shopping demographic.
They do, indeed. That makes me wonder how it is that (just) Costco was able to justify (to themselves) terminating their agreements to sell any/all Apple mobile devices, over Apple?s refusal to allow them to sell the iPad at discount prices. MOSiX Man said:(Sorry, a bit off-topic.)
The long and the short is Apple wouldn?t play by thier discounting rules, so Costco said flatly ?get the hell out, no special exceptions.? Just like how Apple has been kinda yanking around content producers of late. It?s thier garden and they can do what they want.

I just returned from Costco and had search for the Zunes as they were not prominently displayed. I found them on a shelf by the BlueTooth devices for cell phones. When they carried iPods there was a nice display of them on an end cap. Over on the other aisle was maybe a dozen different iPhone players, alarm clocks, portables, and such; I guess you could plug in a Zune using the earphone port and audio in.

mhikl

Bosco, namate.

Understanding another culture does not take place with casual acquaintance and occasional discussion on one?s own land. I lived and taught high school English in Malaysia for three years and spent the holiday months and the better part of another year traveling throughout Asia. I had a number of friends from my ow country who were teaching in South Korea and Japan at the time and spent a good four months holidaying there over the period. Living and travelling four years in cultures so foreign to one?s own is transforming. You don?t just pick up a few ?feelings? as one would when on your own turf. No matter how such feelings might feel to be true, they are but shadows of reality.

I remember being amazed by the interpretation of articles by my new friends when they read my Time magazines or listened to the Voice of America or the BBC. A comment or expressed point in the magazine took on new understanding when I would hear their comments. One friend shocked me with the comment, ?American?s are so free they aren?t safe to walk their own streets at night.? It was this comment which marked my rebirth as a human being, more interested in learning from others than the desire to convince others with my misguided superior understanding.

I can?t talk on pseudo and truly technical stuff as well as you, but an understanding and desire to learn as much as I can about the souls with whom I feel honoured, yourself included, to share this time and space, comes from a deep sense of universal brotherhood nurtured through the peoples I have met and the religion I embraced therefrom.

Korea is a different culture from the others I visited, in that they desire not to just copy and produce for whom ever hires them, but to learn from the best and then create along with them. This may be why Apple and Samsung seem to get along so well.

Good point on refiners, Ross. Maybe refining, well, is a step towards creation through micro innovation?

RonMacGuy

Thanks for letting me off the hook, Bosco.  I am sorry I misinterpreted your comments.  I admit it was a cheap shot, but meant mostly for humor.  I work with many non-native English speakers on a weekly basis, and have nothing but the utmost respect for anyone who can speak and conduct business in a second language.  Years of Spanish and German in school and I can barely hold a conversation.  I travel to Europe and Asia a lot in my line of work, and really enjoy experiencing other cultures, but as you said, it is hard to get past that human nature of preconceived notions of people from different cultures.

Bosco (Brad Hutchings)

Ron, commenters in Internet sites don’t bother me when they forget the contrasting cultural and linguistic issues. Authors who post these stories get the bulk of my wrath, particularly on more influential sites like Engadget and TechCrunch. They know what they’re doing is borderline race-bating, but if it delivers the clicks for Ariana, well, they run with it.

I’m surprised (or maybe not) that the Mac community has nothing to say about Steve Jobs’ obvious misquote of Lee Young-hee. Listen to it again here and ask yourself whether your modern day Ghandi should have steered clear of it, or whether it comes off like middle schoolers picking on the immigrant kid.

Paul

@ Bosco

So in one breath you come to Samsung’s defense decrying those that display?as you interpreted?their xenophobic behavior. In the next you disparage the “affluence” of those that shop WalMart or Costco?

Large Korean company=Good, Poorer and/or cost-conscious Americans=Bad?
What gives?

(Anyone around here remember about 7-8 years ago some twit here with the moniker of “RealityCheck?” Quite the tool back then. I suppose any void’s destiny is to be filled…)

Bosco (Brad Hutchings)

In the next you disparage the ?affluence? of those that shop WalMart or Costco?

Only if you’re smoking crack. Your paraphrasing doesn’t match what I said in any way.

DonT

“Unless Samsung can react quickly, it may find itself even farther behind Apple?s lead.”

To remain on the English as primary/secondary language, I would expect that the author would understand that farther is used when tangible distance is measured. Further is correct when speaking of unmeasurable distance.

Gunhedd

Oh come off it. We’re not stupid people. Everyone here knows your angle. Sad but if that’s how you roll that’s cool…

Regardless, your statement could’ve used a whole lotta clarification if that’s NOT what you meant.

Paul said:

In the next you disparage the ?affluence? of those that shop WalMart or Costco?

Only if you?re smoking crack. Your paraphrasing doesn?t match what I said in any way.

Bosco (Brad Hutchings)

Here’s what I said: “And Sam?s Club and Costco attract a rather affluent shopping demographic.”

Pretty neutral statement. I actually like Sam’s Club and Costco a lot and enjoy their shopping experiences.

So let me expand for the benefit of the people here who, like yourself, aren’t stupid. These Xooms headed to Sam’s and priced at $540 are going to do two things:

(1) They are going to sell to regular Sam’s customers who want a cool tablet and are impressed with what they see. These customers are now more likely to be carrying an Android phone than an iPhone, so they might think “hey, there’s a tablet that will work like my phone”. And they’d be right. A lot of their favorite Android apps like Angry Birds and K9 Mail will work just fine on the tablet in full screen mode. No need to wait for a “tablet optimized” version, because many developers already figured out how to handle different screen sizes gracefully due to the oft dreaded and derided (by the clueless) “Android fragmentation”. Other apps will work in a scaled-up compatibility mode—again, just fine, and within the context of the multi-tasking switching that Honeycomb provides.

(2) Android enthusiasts might join Sam’s Club to get this great price on the tablet. That’s part of what’s known as “the Vizio model”, where Vizio makes their best values available through the club discounters and these big ticket immediate gratification purchases drive new memberships and renewals. Ever notice that the TVs are always next to the membership desk in the front of the store?

Anyway, I find it interesting that Motorola is playing in this channel, but Apple won’t. These are very desirable customers.

mhikl

(Anyone around here remember about 7-8 years ago some twit here with the moniker of ?RealityCheck?? Quite the tool back then. I suppose any void?s destiny is to be filled?)

RealityCheck, eh? I’d forgotten about that little fellow, Paul. Wasn’t his claim to fame his prophesies on the demise of Apple? My brother used to get a charge out of his spiel and read it at the supper table. Funny, he just suddenly ceased to exist once Apple put the kibosh to Dell and Microsoft’s evolution in the financial sphere?

I wonder if he isn’t still amongst us after assuming a new moniker when he finally realised that Apple was invincible and set to rule innovation well into the new millennium? I just checked the joining date of another Apple Envyboy and he joined round the time you remember RC making his sudden and ignoble exit.

mmmmm, thinking.

I would predict that around this time next year, when Apple finally pummels the fragile Android tablet fabricators into the trash bin of history, we may see the exit of the second incarnation and the birth of a third twisted sister with a new moniker but the same tired rant along some other strain of bellicose warped magniloquence and faulty logic.

Thanks for the memory, man. I must remember to post this point again and again and again.

I think I hear Nelson’s laugh.

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