Samsung’s New TV Ad: Apple Fans Are Whiny Lemmings

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A new Samsung ad touting its Galaxy SII’s larger screen and 4G speeds portrays Apple fans as whiny lemmings who mindlessly stand in line for the latest iPhone for days, puzzle about rumors, fixate on their choice and won’t even think about something different and better.

Apple fans sneer

Apple fans, in line for days, sneer at the Galaxy SII (Samsung)

The ad is hilarious, hits home on several levels, and thoroughly lampoons the Apple iPhone culture. On the other hand, Samsung has to do something to counter the incredible popularity of the iPhone. It’s just not clear that going against Apple with specs one-upmanship and snark is the way to do it. But you work with what you’ve got.

 

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30 Comments Leave Your Own

Ross Edwards

OK, Samsung, you keep hitting that note.  We’ll see how many people dig it, versus how many prefer the melody being played over at the Apple store.

eolake

... “My name is Eolake, and I’m a… Android user…” (breaks down and sobs.)

But seriously, I do have a Galaxy note, and the 5.3 inch screen, high-res, blows away the iPhone 4 screen. For reading and video and surfing, it’ way superior, and still pocket sized. It’s the perfect ereader for on the go.
[I’m not saying this lightly. I have an iPhone 4 and 4S, and I love them both, and I have compared carefully.)

If Apple does not make a variant with bigger screen, they’re just shooting themself in the foot.

furbies

If Apple does not make a variant with bigger screen, they?re just shooting themself in the foot.

Seriously if the screen got any bigger then won’t folks just carry their iPads in their pocket instead.

mhikl

Invention and iteration, quality, longevity, updates, support, ecosystem, meh! Just a waste of Samsung?s time, effort and money. Specs, it?s all about Samsung specs; all else fails Samsung?s experience. Yet it is Samsung who craves the other’s sales & profits.

I get the idea that Samsung doesn?t get it.

What I don?t get, elolake, is that Apple has the first, second and third best selling mobile phones. And it takes in the vast, very vast majority of profits, and yet it is shooting itself in the foot? If this is the case then maybe Samsung should work harder at shooting itself in the foot.

John Molloy

Waiting for the Apple ad where they show all their manufacturing going to Sharp instead of Samsung… That’ll work.

Tiger

Samsung: You just jumped the shark. Admit it, you’ve lost.

Alphaman

Wow, really? The best they can do is say that they don’t have lines? My guess is the reason they don’t have lines is not due to massively superior production capacity…

xmattingly

Ok, neat. So Samsung shoots themselves in the foot by advertising that they are nowhere near as popular as Apple, as their product does not draw lines around the block. smile

Garion

But seriously, I do have a Galaxy note, and the 5.3 inch screen, high-res, blows away the iPhone 4 screen.

A 5.3 inch screen? Is that a smartphone or a tablet?

Shane

Are they insulting the market they’re targetting? Or are they targetting everyone BUT iphone users?

dunbeafraidtotrysomethingnew

Wow all the comments here are so biased. Have you guys even used the Samsung Galaxy S2?

I owned an iPhone 3GS before, it is a very good phone but I don’t like the limitation on it. Samsung Galaxy S2 gives an overall better experience to me. I wouldn’t know this if I didn’t attempt to try something new at the first place.

Give it a try, with an unbiased mind.

It’s great that we are being provided with an alternative. If a company dominates the market it’s not good for us consumers =(

Thank you.. (Opens flame shield)

Stewie 3G

So your Galaxy S2 - today’s actual best Samsung phone available - is better than a 2+ years older phone (3GS) ? Wow, what a surprise!!!

I guess you’re part of the 27% of people who were not completely satisfied with their iPhone (73% were) and not with the over 50% not satisfied with their Samsung phone.

But why compare? Or try to convince anybody else they made the wrong choice and you made the right one? They are probably both great phones but they may not be suited for everybody. Let people make their own choice…

Stewie

A cheap ad. Why does Samsung compare itself with another product? A bigger screen and 4G doesn’t make it a better product. It does the same thing what Kindle came up against the iPad. A big dud.

dunbeafraidtotrysomethingnew

So your Galaxy S2 - today?s actual best Samsung phone available - is better than a 2+ years older phone (3GS) ? Wow, what a surprise!!!

I guess you?re part of the 27% of people who were not completely satisfied with their iPhone (73% were) and not with the over 50% not satisfied with their Samsung phone.

But why compare? Or try to convince anybody else they made the wrong choice and you made the right one? They are probably both great phones but they may not be suited for everybody. Let people make their own choice?

Wow I can’t believe you can give a reply as childish as this. No it doesn’t matter if it is 3GS, or 4. iPhone 4 is faster but the main functions are the same, I know because my brother is using one. (can’t say the same for 4s due to Siri though)

Yeah can’t argue with that, since most people are non techies and iPhone does seem easier to use.

You said ‘but why compare’ but you’re the one comparing.. with all the stats you threw at me. Did I try to convince anyone? Well if I did, I’m just trying to convince people that everyone has a choice, don’t lock yourself up and be ignorant. Which is the same message that you mentioned in the last line of yours.

Jeez.

Cheap ad? How about Apple’s whole “I’m a Mac, and I’m a PC” campaign? If you don’t know what is it, here’s a link for you:
http://en.wikipedia.org/wiki/Get_a_Mac
Go watch some youtube videos of the campaign, yes they are hilarious and I enjoyed watching it, even though I’m a PC user. I don’t understand why people can get offended by ads.

But yeah, I agree that Samsung overdid with this ad. Their products are getting more and more attention now as the world sees it and they don’t need these kind of negative exposure.

To prevent my blood pressure from going further up, I won’t come back to this webpage anymore, adios and farewell forever. So you don’t need to waste time shooting on my points.

Bye.

Paul

I’m the IT Manager at my company and i deal with a great deal of phones on a day to day basis. Apple being the most popular out of roughly 200 cell phones i have 120 iPhones deployed. And with that i have 5 Android phones: the Atrix, Galaxy S, Galaxy S2, Samsung Infuse, and the HTC Inspire. 3 of the above android phones were replaced by the 4S last month and the last 2 androids in use are “Apple haters” which is the legitimate reason that they give for not owning an iPhone. which translates to stupidity in my book. I have personally played with each of the Android phones in my fleet and i hated every one of them not because its inferior or i have some unwritten vendetta. Android is sloppy, the UI is buggy, the functionality lacks ease, and I’m unable to adopt and I’ve tried. saying that Samsung manufactures a better phone than apple is like trying to convince Walt Disney that Pixar makes better kids movies. This game is and always has been about personal preference, and according to sales records the world prefers the iPhone.

dmuzzy

Cheap ad? How about Apple?s whole ?I?m a Mac, and I?m a PC? campaign? If you don?t know what is it, here?s a link for you:
http://en.wikipedia.org/wiki/Get_a_Mac
Go watch some youtube videos of the campaign, yes they are hilarious and I enjoyed watching it, even though I?m a PC user. I don?t understand why people can get offended by ads.

The difference is the target of the ridicule. The Mac/PC ads were focusing on the shortcomings of Windows, NOT the shortcomings of the users. Big Difference.

Samsung is mocking anyone who owns or enjoys an iPhone.  As a person who does not think that owning an iOS device makes me an idiot, I know which brand my next electronic device WON’T be.

skipaq

@dmuzzy, thanks for clearing up the difference between the ad campaigns. Making fun of customers who don’t own your product is not going to win many to your platform.

Choice is good. But once someone has chosen a platform switching is less likely. Insulting customers of your competition isn’t likely to win them over.

Jah-nee

C’mon everyone.  Lighten up.  This is a funny commercial!

gnasher729

C?mon everyone.? Lighten up.? This is a funny commercial!

If it was funny then everyone would be laughing. According to the comments I read here, that is not the case.

Dean Lewis

Apple hit a home run with its 1984 ad which went after Big Brother (IBM in its case). They followed that ad with “Lemmings” which targeted PC users, and they were slammed for it, and rightly so. Like dmuzzy says, going after the users of the opposition doesn’t win converts.

Bosco (Brad Hutchings)

I’m creative.

No, you’re a barrista.

Thanks Sammie, for coffee through my nose and onto my MBP screen. Just thanks.

Lee Dronick

Thanks Sammie, for coffee through my nose and onto my MBP screen. Just thanks.

If you were a barrista then you might have sprayed coffee out of the one of the piercings in your nose as well as the nostrils. smile

Ross Edwards

since most people are non techies and iPhone does seem easier to use.

This is the tether, the life buoy to which Fandroids cling.  People like the iPhone because they’re too stupid to be technically inclined, and thus too stupid to want an Android phone.  That’s bunk.

I know people who are Ph.D. geniuses in their field, who simply choose not to waste time tinkering with devices.  I defy you to tell them to their face that they are less intelligent than you.

But even if the “Nondroids are idiots” argument were true, because lord knows I’ve seen plenty of airheaded blondes with pink Red Sox caps tapping away on their iPhone in the plastic-jewel-encrusted case, and I’ll be damned if those people even know how to sync a playlist half the time—it’s still bunk, because there are technically inclined people *ahem* who still prefer the iPhone.  Why?  Because we WANT it to work the way it was designed to work!  Let’s explore:

1. It is absurd to put a 5+ inch screen on a phone.  Most people don’t want a huge slab in their pocket.  The 4.3” screens seen on the EVO and other 2010-era android phones are about as big as realistically a smartphone screen should be.  You want bigger?  Get a tablet.  The iPhone screen at 3.5” is fine, and if they bumped it up into the low 4” range with the next iteration, it wouldn’t shock me—but it also wouldn’t shock me to see them stick to 3.5” and make a thinner, tinier, even less obtrusive device.  And that represents a value proposition of its own kind.  In any case, it’s not about getting a screen that’s larger, but about getting one that looks fantastic and is the right size for what you’re doing with it.  Right now, the Retina Display sits at the maxima between those two points.

2. iOS itself.  If you don’t got it, you just don’t got it.  It’s all about design.  Every aspect of the OS just-plain-works-better than anything else out there right now.  The day may come when something else does work better… and when that happens, it will win market share too.  Android isn’t it.  Android is a barely functional data mining delivery system.  It really staggers me how fandroids can overlook the very obvious cruft in the interface and the obvious seams and joints in the user experience.  My guess is they haven’t spent any time using iOS.  Once you’ve done that, using Android (or Windows) afterward just feels… subpar.  As though the designers slapped it together, shrugged “good enough,” and pushed it to manufacturing.  For people like me, that’s unacceptable.

3. The iOS ecosystem and integration.  No, Google’s music locker (or Amazon’s) is not as good as iTunes Match—now that the initial release server jam is over, iTM is spectacular functionality with low overhead.  iCloud is still working out the kinks for document sharing dropbox-style, but in terms of mail, calendar, contacts, reminders, and notes syncing, it’s near perfect.  Google Sync compares favorably, I’ll concede that… as long as you don’t mind being data-mined for ad delivery.  Google does do a few things really well that Apple isn’t doing yet, such as Google Docs… but that’s not really an Android killer app, is it?  The moral of the story here is that Apple didn’t necessarily bring every single iPhone feature to the world of smartphones first, but they did the best job of it when they did.

To be continued…

Ross Edwards

Continued…

4. Specs designed for what the device is designed to do.  Fandroids rave about their souped-up processors and extra RAM and how they can root their phone to do this and that.  Had it ever occurred to you that your usage isn’t what the device was designed for?  I mean, you can pound in nails all day with a sledgehammer, but you’re wasting an awful lot of Kcals doing so and making a mediocre job of it, when a carpenter’s claw hammer is much more efficient and effective.  So you’re draining your battery life at a ridiculous clip just so you can do… what?  Encode video?  Download torrents?  Don’t you have a PC at home for that?  It’s a SMARTPHONE.  Compare this to the iPhone, which runs everything in the OS and App Store smoothly and effectively, because those things were designed to run on a smartphone that’s used the way a smartphone is used.

5. The walled garden.  Fandroids chafe that Apple is restricting their user experience, but here’s the thing: Nobody other than software engineers cares about rooting their device or the “Freedom” to perform your own malware vigilance.  I will concede that it’s very cool that a rooted Android phone or tablet can run MAME and other emulators—to me that would be worth owning IN ADDITION TO my iDevices just as a very versatile portable console.  But again, cool functionality that’s NOT central to the purpose the tool was designed to serve!  For most users, having a curated user experience is value they actually want, not a restriction holding them down.

I could go on, but I think I’ve made the point.  In a much simpler way of saying it, the iDevices are simply far, far better designed than Android devices are.  This was a fait accompli, as Apple spent most of the last decade building the iPhone and iPad from concept to reality.  Nothing that a bunch of OEMs can slap together in market response is going to have anywhere near that kind of whole-widget quality, and it shows.  Microsoft, among others, seems to be catching on to this, and is spending a lot of time on the Windows 8 UX… we’ll see what happens.  But Google?  They don’t care about device design, and shouldn’t.  The whole widget isn’t their business and their shareholders know it.  Data mining for ad delivery is Google’s business.  They don’t care what kind of plastic slab you’re using or how good it is… or even whether you paid anything for it!... just that you USE it, and use it as much as possible.  Because with Google, you’re not the customer—you’re the product.

Lee Dronick

@ Ross Edwards

Standing ovation!

Dean Lewis

It is absurd to put a 5+ inch screen on a phone.? Most people don?t want a huge slab in their pocket.

This. remember when people were making fun of how big the iPhone was with a 3.5” screen and all those joke videos with people holding slabs up to their ear? Where are those people now? Probably buying 4.3” HTC phones and 5” Samsungs. smile

Lee Dronick

I just stopped by Best Buy and people were lined up for Black Friday deals, probably to buy Samsung products. As an Apple fan I must say our people in line are classier. There was a TV news crew setting up, I may have video to prove my point.

Kodac

This is the tether, the life buoy to which Fandroids cling.  People like the iPhone because they?re too stupid to be technically inclined, and thus too stupid to want an Android phone.  That?s bunk.

  1322086614 said:

  It is absurd to put a 5+ inch screen on a phone.  Most people don?t want a huge slab in their pocket.

This. remember when people were making fun of how big the iPhone was with a 3.5? screen and all those joke videos with people holding slabs up to their ear? Where are those people now? Probably buying 4.3? HTC phones and 5? Samsungs. smile

I just stopped by Best Buy and people were lined up for Black Friday deals, probably to buy Samsung products. As an Apple fan I must say our people in line are classier. There was a TV news crew setting up, I may have video to prove my point.

Well said smile

wab95

Somehow in my recent travels I missed this article, but got into a row with Ed Bott on Twitter yesterday over Samsung’s subsequent advert over the same.

The point being, it is never smart, as someone mentioned above, to mock, not one’s competition, but their paying customers, who, if you make a convincing enough case, could become your customers.

Ed shot back that this was just like Apple’s adverts, ‘Im a Mac, I’m a Pc’ genre, to which I respond, rubbish; nothing of the sort. Those adverts were about hardware, not customers. Referring to ‘Apple sycophants’ and ‘wingers’, as some have done with Samsung’s posts, insults people who are purchasers of product - hardware purchasers to be precise - the very people you want to attract to your hardware, if you are Samsung.

He responded that I missed the point and that these adverts are aimed at non-Apple owners; to which I responded that this only shows that Samsung misses the point; these iPhone owners are not all ‘Mac faithful’, many own Windows machines and Google webkit. Insulting them is self-sabotage, and almost guarantees that that is a market segment Samsung will never attract.

Brilliant marketing strategy.

Bosco (Brad Hutchings)

@wab95: Yeah, but the ad is pretty funny.

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