The Mac Observer

Thomas Weisel Raises AAPL Price Target, Predicts $900 MacBook for Holidays

TMO Talk (0)

Thomas Weisel analyst Doug Reid raised his price target on AAPL Monday to US$210 per share, up from $180. Mr. Reid cited Apple's new deal with China Unicom to bring the iPhone to the world's largest cell phone market as one reason for the upgrade, but he also speculated that Apple would introduce an $800-$900 entry level MacBook in time for the holidays.

China Unicom announced on Friday that it would begin selling the iPhone on October 1st of this year, news that helped send shares in Apple higher than the $180 per share target Mr. Reid had previously maintained.

While he thinks Apple will eventually release a touch screen tablet in 2010, he was more interested in the shorter term prospects of a strong holiday season for the company's Mac line.

Barron's reported Mr. Reid wrote, "We instead focus on the prospects for Apple to launch lower price point ($800-900) MacBooks within the next 30-45 days. We believe there is a high likelihood Apple will fortify its entry into the holiday season and that such a move will be a positive for AAPL shares."

Apple has not yet announced such a product, of course, but the company did make room in its lineup earlier this year by moving the 13" aluminum MacBook into the MacBook Pro line of laptops, complete with a feature list more in keeping with the Pro monicker.

Since then, the sole MacBook being offered is the previous generation white plastic-cased MacBook, which the company sells for $999. A new model with a price reduction in the $800-$900 range could boost sales for the company during the holiday quarter.

Shares in AAPL traded higher Monday to close at $186.1519 per share, up $3.7819 (+2.07%) in moderately light volume of 12 million shares trading hands.

*In the interest of full disclosure, the author holds a small share in AAPL stock that was not an influence in the creation of this article.  

Post A Comment or Log-in. Need an account? Register here.
 

Recent Headlines - Updated May 27th

Sat, 10:00 AM
MacOS KenDensed - MacOS KenDensed: Apple’s Patent Lawsuit & Antitrust Shuffle
Fri, 5:58 PM
News - Sotheby’s to Auction Steve Jobs Atari Memo (Photo Gallery)
5:42 PM
Free on iTunes - 3 Free iOS Apps for News Hounds
3:00 PM
Rumor - Nest Thermostat Reportedly Coming to Apple Retail Stores
2:40 PM
Particle Debris - The TV Industry’s Dreadful Little Secret
2:33 PM
News - Mobile Devices Account for 20% of Web Traffic in US, Canada
12:49 PM
News - Apple Now Offering “Free App of the Week” for iOS
12:21 PM
News - Tim Cook Declines $75 Million Dividend Payout
11:25 AM
News - Absinthe 2.0 Provides Untethered Jailbreak for iOS 5.1.1
11:09 AM
Quick Look Review - F18 Carrier Landing (iOS) is a Boatload of Fun
10:51 AM
TMO Appearances - Jeff Gamet talks Cool Apps & Accessories on Not Another Mac Podcast
10:12 AM
Hot Forum Topic - Forum Poll: Which is Your Favorite Photo Sharing Service?
 

The Mac Observer Reader Specials

  • Macsales.com SuperSpeed SSDs from $58. Transform your Mac with an SSD Solution of up to 960GB! You won't believe it's the same machine! Once you experience an OWC SSD, no going back! - Macsales.com
  • Mac RAM Upgrades: MacBook Pro 16GB kits $475, 8GB Kits for $119.99! iMac 16GB RAM Kits (4x 4GB) for $229.99! Mac Pro Memory 32GB Kit for $399.99, 64GB Kit for $889.99! Mac Hard Drives 2TB Seagate SATA II for $249.99! Click Here!
  • Macpokeronline.com If you're using a Mac, then you've gotta check out PokerOnAMac.com. Online casinos and poker rooms are literally giving away cash and the casino sites at Poker on a Mac do the unthinkable, they actually reward! Join today, the download is free!
  •  Looking to find online casinos for mac? We can help you find the best real money casino sites where you can play your favorite casino games including blackjack and slots.

Apple Stock Quote (AAPL)

Loading...

Hot Topics

TMO Express

Join the TMO Express Daily Newsletter to get the latest Mac headlines in your e-mail every weekday. Find out more!

Top Deals From DealBrothers.com

Recent Features

Support The Mac Observer

We noticed you may be running AdBlock on your computer. It takes real money to run this site and to deliver the news, tips, and opinions you love to read.

If you wish to block the ads that pay for the creation of our content, we ask that you instead support TMO Directly, either with a $5 monthly recurring contribution, or a one-time donation of any amount of your choice. Thanks!

Subscribe with Paypal Donate with Paypal