Tim Cook: New Mac Pros are Coming

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Following the Mac Pro update on Monday that almost felt like a non-update, Apple told David Pogue from the New York Times that new desktop computer designs were coming in 2013. Now Apple CEO Tim Cook is backing that up, as are company spokesmen.

Mac Pro: I'm not dead yet!“Many Apple observers also wonder if Apple thinks that desktop computers are dead, since not a word was said about the iMac and Mac Pro,” Mr. Pogue said. “An executive did assure me, however, that new models and new designs are under way, probably for release in 2013.”

That was backed up by Mr. Cook replying to an email from a disappointed Apple customer, according to Mac Rumors. “Our pro customers are really important to us…don’t worry as we’re working on something really great for later next year,” he said.

And continuing with the new trend of talking about unannounced products, an Apple spokesperson told Forbes that new designs for the Mac Pro are coming most likely in 2013, too.

Those revelations are good news for Apple’s pro-level customers, and out of character since the company doesn’t typically talk about products that haven’t officially been announced.

Rumors claimed Apple would unveil a significantly updated Mac Pro model during its Worldwide Developers Conference keynote event on Monday, but that didn’t happen. Instead, Apple quietly updated the computer with newer processors — although those chips are still two-year old designs. The updated Mac Pro still doesn’t include a Thunderbolt port — a feature that’s available on every other Mac Apple ships.

While confirmation that the Mac Pro isn’t dead in the water is good, Apple’s pro-level customers could be waiting more than a year before seeing the significant update they’ve been waiting for.

Comments

KitsuneStudios

Good.

Apple’s tight-lipped nature regarding the Pro was seriously harming them amongst creative professionals. We were forced to read intent into Apple’s actions, and they were sending the wrong message.

This won’t magically reverse the damage, but it will go a long way to reducing the damage in the future.

Lee Dronick

That was backed up by Mr. Cook replying to an email from a disappointed Apple customer, according to Mac Rumors. ?Our pro customers are really important to us?don?t worry as we?re working on something really great for later next year,? he said.

He didn’t say Mac Pros are coming, but something “really great.” Seeing as he was responding to someone who is most likely a Mac Pro user it is likely that the great thing will be geared towards that demographic. It may be a Mac Pro with a totally new form factor, something “we” can not envision. In which case the heads that asploded yesterday because they didn’t get a new Mac Pro will reasplode because the new Mac Pro is a totally new form factor that doesn’t look like the old one.

xmattingly

IF this is a legitimate email. And even so, Cook isn’t promising WHAT.

g

Revealing new Mac Pros will not harm Apple business projections. After all, Mac Pros are it’s own target market.  No one is competing with Mac Pros, but server class machines.  And those are not BIG money makers for Apple.

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