Yahoo Reverses Stance, Won’t Honor Browser Do Not Track Requests

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Yahoo has reversed its position on Web browser privacy and will no longer honor Do Not Track (DNT) settings. The change puts Yahoo in line with companies such as Google and Facebook who have disregarded DNT settings for some time to track just what people are doing online whether they like it or not.

Yahoo to users: No more Do Not Track for youYahoo to users: No more Do Not Track for you

Yahoo said it decided to stop honoring DNT settings in Web browsers, even though it had been in support of the option for the past couple years, because there aren't any real standards governing the setting. The Internet search company said the change will also give its users a more personalized experience.

In this case, "personalized" means detailed tracking for ad delivery. Those ads will be based on online activity, which means there's a higher likelihood you'll see something that's more relevant to you. It also means Yahoo will be tracking your online activities once you visit a Yahoo-owned site.

Yahoo does offer options for managing at least some of your privacy settings, although you must be logged into your Yahoo account to manage them. You'll need to stay logged in, too, for the changes to stay in effect.

Despite the change, Yahoo said, "The privacy of our users is and will continue to be a top priority for us." The end result, however, is that it doesn't matter if you use Safari, Firefox, or Chrome as your Web browser because your DNT settings will be ignored.

Comments

BurmaYank

“The end result, however, is that it doesn’t matter if you use Safari, Firefox, or Chrome as your Web browser because your DNT settings will be ignored.”

Am I wrong in my assumption that Yahoo will not be tracking me on those web browsers unless I have previously opened a Yahoo webpage &/or logged into Yahoo?

BurmaYank

I wonder if anyone has devised a “multipurpose/re-usable cookie” which could allow the tracker to sell my tracking information to Yahoo, Google, Microsoft, or anyone else, who might not yet have been able to set up their own tracking cookie to follow me around (& could thus thereby avoid having to attach their own tracking cookies on my browsers, themselves)?

Lee Dronick

  I wonder if anyone has devised a “multipurpose/re-usable cookie” which could allow the tracker to sell my tracking information to Yahoo, Google, Microsoft, or anyone else, who might not yet have been able to set up their own tracking cookie to follow me around (& could thus thereby avoid having to attach their own tracking cookies on my browsers, themselves)?

We can delete cookies and data, at least I think we are deleting them, but can “they” start storing cookie type of data on their servers?

brett_x

It’s not just cookies anymore. Statistical ID is the next phase of tracking.
http://www.iab.net/wiki/index.php/Statistical_ID

John Dingler, artist

internet companies such as Google, Yahoo, and Facebook (to which I don’t subscribe) bother me when they reintroduce their cookies into my browser even after I get rid of them and DON’T visit their sites.

paikinho

Good thing the EFF has jumped into the breech and offer a plugin to block the not respecting the DNT crowd anyhow.

https://www.eff.org/privacybadger

Lee Dronick

  when they reintroduce their cookies into my browser even after I get rid of them and DON’T visit their sites.

Yeah, I have seen that a few times and I can’t find out how it happens. Can anyone here offer insight? Something happening with Top Pages?

GraphicMac

This “issue” is #758 on my list of things that directly affect my quality of life.

John Dingler, artist

Hello Paikinho,
Safari not supported.

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