Yahoo! CEO, Carol Bartz, thinks Apple’s iAd service is doomed to failure because potential advertisers will eventually get tired of the company’s controlling nature.
iAd is Apple’s own mobile advertising service designed to push ads to iPhone, iPad and iPod touch apps. “Apple wants total control over those ads,” Ms. Bartz told Reuters.
Apple introduced its iAd service with several companies already on board. The number of apps taking advantage of iAds, however, still looks to be somewhat limited, and new ad campaigns seem to be rolling out slowly.
A slow start doesn’t necessarily mean failure, although Ms. Bartz seems to think the writing is on the wall for Apple. “That’s going to fall apart for them,” she said.