Yahoo! CEO: Apple’s iAd Will Fall Apart

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Yahoo! CEO, Carol Bartz, thinks Apple’s iAd service is doomed to failure because potential advertisers will eventually get tired of the company’s controlling nature.

iAd is Apple’s own mobile advertising service designed to push ads to iPhone, iPad and iPod touch apps. “Apple wants total control over those ads,” Ms. Bartz told Reuters.

Apple introduced its iAd service with several companies already on board. The number of apps taking advantage of iAds, however, still looks to be somewhat limited, and new ad campaigns seem to be rolling out slowly.

A slow start doesn’t necessarily mean failure, although Ms. Bartz seems to think the writing is on the wall for Apple. “That’s going to fall apart for them,” she said.

Comments

Tiger

Don’t you just love these predictions?

iAd revenue is growing. $60 million in commitments for the first year is nothing to sneeze at.

It’s apparently not as restrictive is some people want to make us believe.

I seem to remember that the App Store would fail because it is too controlling.

Yet here we are at 250,000 approved apps from developers…nearly as many apps as there are Windows viruses. (It was more than four times that in 2008: http://news.bbc.co.uk/2/hi/technology/7340315.stm)

The art of prediction is fun, but let’s not bet our lives on it. It sure didn’t work out for Miss Cleo now did it…. Have a great day!

ilikeimac

I’ve been watching for iAds in my apps for weeks, neither anticipating or dreading them, just kinda curious. Finally saw one yesterday and I must say it is a lot less daunting to click on one knowing you’ll be able to get back to what you were doing with one tap.

RonMacGuy

Yep, dates all the way back to how iTunes will fail because potential music companies “will eventually get tired of the company’s controller nature.”  Yep, just substitute whatever you want in front of “will eventually get tired of the company’s controlling nature.”  Music companies, advertisers, magazine companies, newspaper companies, cell phone providers, app developers, book publishers, movie producers, television show producers, customers, ...  Wow, that’s a bigger list than I thought it would be!!  Yet most of them complained at first but then realized the new market potential and have dealt with Apple’s controlling nature, to the benefit of both.

MOSiX Man

Why should we listen to the CEO of Yahoo talking about why Apple will fail, when Yahoo lost the vast majority of it’s market to Google? Yahoo was the big player in the search market for a few years before Google appeared, but Google ate their lunch, and then some. If Yahoo’s success/fail ratio, for the last decade, was anywhere as good as Apple’s, then maybe this claim might carry a little weight.

For quite some time, now, by far the best bet has been on Apple succeeding wildly at virtually anything they decide to tackle. Sometimes partnering with Apple can be a bit dicey*, but don’t bet against them. So, again, how does Ms. Bartz suppose to have the business savvy and wisdom to tell us how Apple will fail at a particular task?

*When is it not a bit dicey to partner with a massive corporation?

Constable Odo

Sour grapes, as usual.  What’s it any business of her’s as to how Apple runs its own business?  She should concern herself about her own company.  She deserves one of Steve’s shurikens in her buttocks.

aronnyc

Dear Yahoo: Maybe you should worry about your own business model before worrying about others’.

Dean Lewis

Yeah, advertising sure blew chunks on television all those years while the TV networks controlled their content, the length of time that could be bought, and all that. Pretty soon TV advertising just dried up while advertisers went to the much less restrictive magazines and newspapers.

... in Bizarro world!

John Dingler, artist,

Surely Bartz must have read the article stating that searchers are moving away from Yahoo search to Bing search.

mhikl

It’s a brave new world, Apple style. Smashingly sudden success is not necessarily Apple nature, though with the triumphs of the iPhone and iPad it may appear to be so. Most naysayers, Yahoo being a prime example,  haven’t the foresight nor the imagination to see beyond their own experience or immediate needs, especially when their survival and/or pockets are about to be picked. Apple’s first little ing?nue, the iPod, was not an overnight success and was naysaid by the press, opposition and, of course Envyboys, all of whom were unable to see outside their own world box of need, greed and envy.

The forethought that must have gone into this monster smash is startling, for, without the purchase and redesigning of SoundJam MP, (and the two year secrecy agreement was a neat pip) would the iPod be the chief cook and bottle washer of the music scene today?

Not one of Apple’s successes was achieved overnight. The rules to this game hanker back to a past when entrepreneurship and profit share were stealthily planned, plotted and achieved with an eye on a future beyond the next profit quarter. And Apple doesn’t wait to see what the opposition comes out with as seems to be the case with its adversaries in their less than gallant approach to the modern world of tablets and, possibly, iAd market, that Apple is inventing; for, success is not based upon fortuity, but upon patient intelligent planning, a concept rarely understood today by many super-CEOs.

Will iAd (or Apple TV2) have galloping success? Who knows; but I bet Yahoo, Microsoft and Google (and a hord of Envyboys) are watching with distainful anticipation and concern. It must be excruciatingly frustrating to play “wait, watch and follow the leader” in Apple’s game.

Patz

You mean Yahoo still exists? Haha. What about this prediction: Yahoo will fall apart within the next 3 yrs. Much more likely to happen. Heck, I thought they were already extinct.

Nastradamus

I predict that Carol Bartz whether she is still with Yahoo or not openly admit the controls Apple (hence Steve Jobs) placed on the iAds was absolutely necessary in view of Apples’ overwhelming success.  Which is why she implemented the same set of guidelines within Yahoo.

And the reason why Yahoo failed was because of Obama!

mhikl

Nastradamus,
You’re joking about Obama! Yes?

Your predictions end in 3797. So, will Yahoo be revived in time to celebrate this momentous occasion?

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