Yahoo! CEO, Carol Bartz, thinks Apple’s iAd service is doomed to failure because potential advertisers will eventually get tired of the company’s controlling nature.
iAd is Apple’s own mobile advertising service designed to push ads to iPhone, iPad and iPod touch apps. “Apple wants total control over those ads,” Ms. Bartz told Reuters.
Apple introduced its iAd service with several companies already on board. The number of apps taking advantage of iAds, however, still looks to be somewhat limited, and new ad campaigns seem to be rolling out slowly.
A slow start doesn’t necessarily mean failure, although Ms. Bartz seems to think the writing is on the wall for Apple. “That’s going to fall apart for them,” she said.











Jeff Gamet
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Don’t you just love these predictions?
iAd revenue is growing. $60 million in commitments for the first year is nothing to sneeze at.
It’s apparently not as restrictive is some people want to make us believe.
I seem to remember that the App Store would fail because it is too controlling.
Yet here we are at 250,000 approved apps from developers…nearly as many apps as there are Windows viruses. (It was more than four times that in 2008: http://news.bbc.co.uk/2/hi/technology/7340315.stm)
The art of prediction is fun, but let’s not bet our lives on it. It sure didn’t work out for Miss Cleo now did it…. Have a great day!