Apple Music Continues Backing into Video Programming with Vice's 'The Score' (NSFW)

Apple continues to back its way into original programming through Apple Music with a new program from Vice magazine called The Score. The show is about local music scenes, and in a move seemed designed to illustrate that this isn't your father's MTV pop show, the first episode is about Minnesota's Native American Hip Hop scene. I didn't even know there was such a thing, so I'm already excited. This doesn't count as an Apple show, but it was made by Vice for Apple Music, and to me it's another example of Apple trying to grow the audience for Apple Music at the same as it figures out how to do original video programming. The trailer for that first episode is below, and I caught a few bits of profanity and anti-police lyrics that make it not safe for work (NSFW) and probably offensive to some. Generally speaking, Vice cares little about your sensibilities, and it leads to edgy and what I consider vital programming, whether or not I agree with any specific content. Nonetheless, view at your own discretion.

Check It Out: Apple Music Continues Backing into Video Programming with Vice's 'The Score' (NSFW)