Bono Describes Fight with Steve Jobs Over (RED) Branding at Apple

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Apple's designer-in-chief Jony Ive and U2 frontman Bono took part in an interview this weekend at the Cannes Lions International Festival of Creativity. The two were speaking about Project (RED), the AIDS charity headed by Bono, as part of Bono being awarded the LionHeart Award for his (RED) work. Apple has been a longtime (RED) partner, and Sir Jony has additionally spent his own time designing one-off products for (RED) fundraising auctions. Cannes Lion released a highlight reel (via MacRumors) from the day seven that includes part of the Bono and Jony Ive interview. In the highlight, Bono describes the late Steve Jobs as "a kind of co-creator" for (RED) because he was advising Bono early in the process. Note his effort at a Steve Jobs impression, which I found entertaining. He also described a fight he had with Mr. Jobs about (RED) branding, and how resistant the then-Apple CEO was about using the parenthesis in (RED) branding and the semi-compromise they came to. [Update 7/8/2014: the highlight reel from Day Seven was pulled - Editor]

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Check It Out: Bono Describes Fight with Steve Jobs Over (RED) Branding at Apple

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Comments

jameskatt

Bono was simply being petty.

Apple has raised $75 MILLION for (Red) - more than any other company or person.  And all of this with subtle marketing.

Bono should have been screaming at Bill Gates and Google for being so cheap in not helping (Red) out.  But instead, Bono shut up since they paid his bills.

CG

Bono is an enormous douche and a serial loser. 

He’s obviously hugely envious of Steve.  He tried to be Steve when he and his money-losing money (mis)management firm Elevation Partners bought Palm and then failed miserably and lost tons of money. 

He lost tons of money on maybe the worst musical ever to hit Broadway: Spiderman: Turn Off The Dark.  Even the name is nonsensical.  And the reason for its failure was largely the Bono-penned music.

His hair dye job in this video is laughable and embarrassing.

The logo for RED is, as Steve knew, ridiculous and embarrassing.  Parentheses??  Please!  Steve was right to ban it.

The main problem with Bono and U2 is they just have no taste. They have absolutely no taste. And I don’t mean that in a small way, I mean that in a big way, in the sense that they don’t think of original ideas, and they don’t bring much culture into their products.  (Steve Jobs paraphrased)

RonMacGuy

Wow, CG, tell us how you really feel!!  LOL.

When it comes to Bono, I guess CG ‘still hasn’t found what he’s looking for…’

grin

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