Apple will change how the App Store works on iPhones in Brazil after regulators approved a new settlement. The deal forces Apple to allow alternative app stores, expand payment options, and apply a clear fee structure for developers operating in the country.
The decision ends a long antitrust investigation that began in 2022. Regulators examined whether Apple unfairly limited competition by blocking third-party app stores, forcing developers to use Apple’s in-app payment system, and stopping them from telling users about other ways to pay. The new rules aim to loosen Apple’s control while keeping basic safeguards in place.
Brazil’s Administrative Council of Economic Defense approved the agreement through its court after reviewing Apple’s proposal. In its statement (translated), the regulator said the goal is to remove “competitive risks” tied to Apple’s App Store rules on iOS.
“The obligations provided for in the agreement seek to eliminate such competitive risks,” the council said, referring to limits on app distribution and payment steering.
What changes for developers and users
Under the settlement, Apple must let developers link to external payment options and promote offers that happen outside their apps. Developers can also add third-party payment systems inside their apps, as long as those options appear next to Apple’s own in-app purchase option.
Apple must also allow third-party app stores on iOS in Brazil. The company can still show warnings or information to users, but regulators require those messages to stay “neutral and objective” and not create extra steps that discourage alternatives.
Fees and timeline
Apple will keep charging a 10 percent or 25 percent commission on App Store purchases under standard terms. Developers who use Apple’s payment system will also pay a 5 percent transaction fee. If an app uses only plain text to mention outside payments, Apple will not charge a fee. Clickable links to external payments will trigger a 15 percent fee. Third-party app stores will pay a 5 percent Core Technology Commission.
Apple has up to 105 days to roll out these changes once the rules become binding. The agreement lasts three years, with reviews possible if the measures fail to deliver the promised competitive impact.
