Apple has introduced Apple Music Connect, a new online hub built for music labels, distributors, and partners who need better control over how artists and releases appear across Apple Music. The platform focuses on promotion, editorial pitching, and asset management, so teams can handle marketing materials, press photos, and release planning from one place while keeping everything aligned with Apple Music standards.
The new system gives industry partners a structured way to promote content, pitch priority releases, upload press photos, and generate marketing assets without jumping between tools. As a result, labels can move faster around launch day while keeping artwork, playlist pitches, and social announcements organized inside a single dashboard.
Apple announced the launch on its official Apple Music page, where it describes the service as a resource for labels and distributors to promote content, pitch priority releases, upload press photos, and create beautiful marketing assets—for all your artists—all in one place.
The company positions it as a centralized workspace designed specifically for music industry professionals.
Key Tools Inside Apple Music Connect
Apple Music Connect includes several built-in tools that support both editorial outreach and marketing execution:
- Promote helps teams build momentum around a release by creating promotional artwork and visual assets for Apple Music and external channels.
- Pitch allows labels to submit detailed information about upcoming releases for playlist and editorial consideration, helping artists get on Apple’s radar early.
- Media Requests lets partners upload and manage press photos and other assets requested for editorial use.
- Social Assets generates ready-to-share templates to highlight playlist placements, milestones, and new releases.
- Console acts as a central dashboard to manage permissions and access across tools.
- Additional Marketing Tools create affiliate links, badges, embedded players, and QR codes.
Importantly, this Apple Music Connect differs from the discontinued social platform that shut down in 2018. Unlike the earlier artist-to-fan feature, this version focuses strictly on professional promotion and asset management for industry partners.
