After releasing its ad campaign featuring Justin Long, Intel released a “PC vs. Mac” website comparing the platforms. Juli Clover shares:
Intel positions PCs as more „personalized“ to fit a user’s „specific hardware and software needs,“ while the M1 Macs offer „limited“ device support, games, and creation applications. „The bottom line is a PC offers users a choice, something that users don’t get with a Mac,“ reads the website.
Notice how all of Intel’s examples are features of Windows, not Intel, a.k.a. actual performance statistics. What a joke.
Check It Out: After Ad Campaign, Intel Launches ‘PC vs. Mac’ Website
Indeed, Intel must be really, really, really nervous. All those ads remind me of the Blackberry ads making fun of the iPhone. Intel should move to ARM, as Apple has done. The writing is on the wall.
Andrew:
It’s called sleight of hand; and yes, John, it is desperate.
Wow, they seem way more troubled by this than they should be. Smacks of desperation by Intel.