That Time Steve Jobs Said It's Good to Have an Enemy

· · Cool Stuff Found

Remember the good ol’ days when Apple was an underdog fighting the Wintel hegemony? OK, they weren’t necessarily “good,” but they were fun. It’s good to have an enemy, after all. That’s what Steve Jobs believed, as noted by a wonderful account from Ken Segall about why Macs have never had “Intel Inside” branding on them. In Apple’s early days, Steve Jobs made IBM the enemy. As Mr. Segall put it, the massive success of Intel’s own “Intel Inside” ad campaign made it easy for Apple of the late 1990s to make the entire PC platform the enemy. Having that enemy keeps employees and fans alike focused on the company and the platform (in this case), a dream scenario for the company. Steve Jobs was an expert at stoking those fires, and then reversing course and embracing the enemy as a long lost—and necessary—friend. If you love Apple lore, go read this story ASAP. It’s terrific.

That Time Steve Jobs Said It’s Good to Have an Enemy

Why Apple Will Be Using Xeon CPUs in This Fall's "Pro" iMac

· · Analysis

Intel's Xeon logo.

Recently, we learned that Apple may be seriously considering the use of a Xeon CPU in its so-called “server-grade” iMac planned for later this year. There are good technical reasons why the use of the Xeon has entered the discussion in what has traditionally been considered a consumer iMac—in contrast to the Mac Pro which has had Xeons all along. John explains.

Apple Working on Custom Mac Chips to Cut Reliance on Intel

· · News

Apple custom-designed processors coming to the Mac

Apple is reportedly working to scale back its reliance on Intel for MacBook and MacBook Pro chips by designing its own ARM-based processor. The Apple-designed chip will handle low power functions such as Power Nap, and could be a step towards abandoning Intel at some point in the future.

Don't Count on Kaby Lake Processors in the New MacBook Pro

· · Analysis

MacBook Pro without Kaby Lake processor

With Intel’s Kaby Lake processors shipping and the MacBook Pro woefully overdue for a refresh, Apple could skip over Skylake and roll out new laptops with the latest chips—except that isn’t going to happen. Instead, Apple will most likely retire the aging Haswell chips it currently uses and finally move on to Skylake, and the really significant processor change won’t come until 2018 with Cannonlake.