Facebook announced additional requirements for political advertisers Wednesday, The Verge reported. Those who want to run political ads will have to provide more information such as government-issued identification numbers.
Today’s changes mark an evolution in the political ad disclosure requirements that Facebook introduced last year. Beginning last spring, the company began to require anyone buying political advertising to verify their identity and location. Now they will have to go a step further, offering proof they’re part of the organization they say they represent. For commercial businesses, nonprofits, and nongovernmental organizations, that will mean providing a tax-registered organization identification number. Government and military advertisers will have to provide a web domain and email address that ends in .gov or .mil. Political action committees and parties will need to provide their Federal Election Commission identification numbers.
Check It Out: Facebook Announces New Political Advertiser Requirements
It is going to be an interesting campaign year.