Ken Kocienda worked at Apple from 2001 to 2016. He wrote a book called Creative Selection that talks about Apple’s design process and more from an insider’s perspective, including the iPhone keyboard.

Scott didn’t clue me in on the politics in play between him and Phil or why he had scheduled the demo. I imagined that Scott was eager to show off the results of the keyboard derby, which must have been a topic for discussion up at the executive level. In any case, my job was to prepare my demo so it worked as it did for the demo derby, so that’s what I did.

You can preorder the book, called Creative Selection, on Apple Books for US$14.99.

Plant biology is an interest of mine, and recent scientific research suggests that plants could have a basic form of intelligence, with memory and learning capabilities. Monica Gagliano talked with Forbes about her research on plant intelligence:

If Gagliano’s interpretation of the data is correct, the scientific community may have to reckon with intelligent organisms independent of the traditional brain and nervous system model. If her interpretation of the data is correct, we may be in the early stages of waking up to a world long-populated by considerably more intelligent, sentient beings than previously acknowledged. It would be a major paradigm shift.

Ms. Gagliano has a book coming out later this year, called Thus Spoke the Plant.

An ethical guide was recently created by think tank Institute of the Future and the Tech and Society Solutions Lab. The guide—called Ethical OS—aims to serve as a bridge between researchers who study tech’s societal impact, and the companies that impact society.

The first section outlines 14 near-future scenarios, based on contemporary anxieties in the tech world that could threaten companies in the future. What happens, for example, if a company like Facebook purchases a major bank and becomes a social credit provider? What happens if facial-recognition technology becomes a mainstream tool, spawning a new category of apps that integrates the tech into activities like dating and shopping? Teams are encouraged to talk through each scenario, connect them back to the platforms or products they’re developing, and discuss strategies to prepare for these possible futures.

In my opinion, it should be a requirement for business majors to take ethical classes, if they already don’t. Starting a company in a garage with no knowledge of societal quandaries doesn’t cut it anymore.