Apple launched a new advertising campaign called Switch to iPhone at apple.com/switch. The campaign trades the white of the company’s original I’m a PC campaign for dark pastels and simple, compelling imagery. The message is that it’s simple to switch to iPhone, which is faster, that your music will sound better, and that moving your photos is easy. Watch the four videos that make that argument in our full story.
Apple’s driverless test car—a Lexus SUV—was caught in the wild by a MacRumors reader. There’s nothing earth-shattering about catching Apple’s autonomous vehicle in the wild—it’s been done before. But, I enjoy these reminders that Apple is going full steam ahead on developing driverless technology. Project Titan leaks have dramatically slowed since Bob Mansfield took it over, but testing obviously continues apace. MacRumor‘s Juli Clover has some additional details on this particular spotting.
Apple brought Stevie Wonder in to play the company’s Beer Bash this week, and Apple CEO Tim Cook tweeted an image of him hugging the artist onstage. The concert capped a week of activities highlighting Global Accessibility Awareness Day. Mr. Wonder, who is blind, has long endorsed Apple because of the company’s extensive accessibility features in macOS and iOS. Apple often brings in big names for its Beer Bash, a long tradition for the company. This is likely to be of the Beer Bashes is held at Infinite Loop, as the company begins moving into Apple Park in the next few weeks. 9to5Mac rounded up some additional tweeted imaged from the event.
— Tim Cook (@tim_cook) May 19, 2017
Apple published another new video in its “Shoot with iPhone” series. This one is called “How to shoot with zoom on iPhone 7 Plus.” It offers two methods I don’t know you could use. The first is to single-tap your display for a 2x optical zoom. The second method is to touch and hold your display to scroll through your zoom until you get it where you want it. There are now 20 videos in this series, and they’re great resources for making the most of your iPhone’s camera.
Apple posted a new video in its “Shoot with iPhone” series called “How to shoot a one-handed selfie on iPhone 7.” It offers the three steps needed to take a quick selfie with your iPhone (works with all iPhones running iOS 10). 1.) Swipe left from the lock screen. 2.) Switch to front-facing camera. 3.) Press either volume button to snap your selfie. There are now 20 videos in this series, and they’re great resources for making the most of your iPhone’s camera.
Jeff Goldblum says he nearly became the voice of Siri, which would’ve made interacting with our iPhones a very different experience. According to the iconic actor, Steve Jobs called him and asked if he would be “the voice of Apple.” Goldblum turned him down because he didn’t know who Jobs was. This was years before Siri was a thing, so it’s possible it was all about an ad campaign that went beyond his iMac commercials, but it’s still interesting to imagine Jeff Goldblum’s voice living inside our iPhones.
Apple has reportedly taken a stance on social media tipping in China that says the company should get 30% of those tips. Bryan Chaffin argues that this is a huge mistake, and that Apple should think differently.
Apple has reportedly blocked in-app tipping in Chinese chat apps, and Jeff Butts and John Martellaro join guest-host Bryan Chaffin to talk about it. They also talk about John Martellaro’s thesis that Apple Park celebrates the employee.
This could be the year Apple breaks form and introduces new hardware at WWDC, and Bryan and Jeff explain why. They also discuss Apple’s big bets on an even bigger future and the importance of AI, neural nets, and machine learning.
Steven Levy has written a stellar article at Wired about his tour of the new Apple campus, Apple Park, aka The Mothership. The focus is on the design details inspired by Steve Jobs and the building as “Steve’s gift.” John read the article and has some follow-on thoughts to offer.
The internet has turned into the Wild, Wild West. People are exposed to threats daily, but help is often far away in time and space. But, like the old American Wild, Wild West times and technology change. It’s high time our leading tech companies like Apple and Microsoft put artificial intelligence to work truly protecting us. That’s the noblest cause for advanced technology right now.
Apple has posted some of the third party events that take place during its own World Wide Developer Conference. The Apple Developer Connection has a new Beyond WWDC list that includes events like AltConf 2017, The Talk Show with John Gruber Live, CocoaConf Next Door, Layers, the App Camp for Girls benefit with James Dempsey and the Breakpoints. and one of our favorites, Jim Dalrymple’s Beard Bash.
In addition to a new developer release of Sierra, Apple also seeded developer releases of iOS 10.3.3, watchOS 3.2.3, tvOS 10.2.2. All three releases are most likely going to be bug releases, and they come just one day after final versions of their predecessors.
Apple released the first developer release of macOS Sierra 10.12.6 on Tuesday, just one day after shipping macOS Sierra 10.12.5. The company didn’t announce any new features in the release, and it’s likely to be another maintenance release ahead of Apple’s World Wide Developer Conference in June.
Apple’s iBooks is offering 30 mystery novels for $3.99 or less, all of them past winners of the Edgar Awards. The Edgars—short for the Edgar Allan Poe Awards—are handed out by the Mystery Writers of America, an author’s guild. The sale is promoting eight 2017 Edgar winners (from $2.99 to $20.99) and 21 nominees (from $3.99 to $14.99), but the 30 past winners are all on sale. Authors in the sale catalog include Eliot Pattison, Otto Penzier, Allison Gaylin, S.J. Rozan, Melanie Rehak, James Patterson, and some fellow named Michael Crichton (A Case of Need), and many more.
Apple published a new iPhone 7 Plus video to its YouTube channel on Monday. The spot shows a barber shop using iPhone 7 Plus’s Portrait Mode camera to promote its business. It’s a charming pitch directly demonstrating a practical way for someone to use the feature in their business. The imagery is compelling and the message is accessible. The soundtrack is “Fantastic Man” by William Onyeabor, an artist who recorded in the ’70s and early ’80s.