The Secret History of the iPhone Isn't So Secret Anymore

· · Cool Stuff Found

The highly anticipated and controversial new book about the development of the iPhone, The One Device: The Secret History of the iPhone, is now available. Initial reviews reveal that the book isn’t the “complete” history of the iPhone that most were expecting, but that it does provide a number of new stories and insights about the inner workings of Apple and the relationships between the company’s executives and its partners during this crucial time in Apple’s history. Early press excerpts from the book caused some controversy, and its release was timed perfectly with last night’s interview with ex-iOS chief Scott Forstall. Check it out now at Amazon, or download the Kindle or iBooks versions to start reading right away.

The Secret History of the iPhone Isn’t So Secret Anymore

Apple Has a New Tear Jerker Commercial Called 'The Archives'

· · Cool Stuff Found

Oh my. Check out Apple’s new commercial called The Archives, and it’s another emotionally-compelling piece. The spot is for the Memories tab in Photos in iOS 10, which can “automatically creates beautiful movies out of the photos and videos in your camera roll in a matter of seconds.” To personify that, Apple shows an elderly craftsman—an old-world archivist—painstakingly putting together a series of images. The action cuts to what appears to be real videos and photos of an expecting family shot on iPhone. Those get made into a movie that the mother is watching years later. The tagline is, “Memories – movies made for you on iPhone 7. Practically magic.” I like the imagery and the analogy.