Here's that Burberry Coat Angela Ahrendts Wore at Apple's Media Event

· · Cool Stuff Found

Angela Ahrendts long coat got a lot of attention during Apple’s iPhone media event on Tuesday. TMO reader Alan Adams and his wife recognized it from a recent trip to Paris, and sent me a link to it.  It’s called the Macramé Lace Trench Coat, and it’s priced at a mere US$2,895. Not surprisingly, it’s from Burberry, where Ms. Ahrendts used to be CEO. Today, she is Apple’s senior vice president in charge of retail.

Here’s that Burberry Coat Angela Ahrendts Wore at Apple’s Media Event

TMO Background Mode - Special Apple Event Coverage with Michael Gartenberg

· · The Mac Observer's Background Mode Podcast

Michael Gartenberg

Former Apple Senior Director Michael Gartenberg and I got together to discuss Apple’s September 12 event, “Let’s Meet at Our Place.” We traded thoughts on the new Apple Watch Series 3, the Apple TV 4K, the iPhone 8 series and the iPhone X. Michael’s insights are, as always, amazing. Don’t miss this special edition coverage.

Check out the Amazing Colors in Apple's 'iPhone X' Commercial

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Apple released a bunch of solid commercials Tuesday, but iPhone X is my favorite. It uses some gorgeous colors splashing around as a lure for the devices OLED screen. The colors grabbed my attention during the keynote when it was first shown. They reminded me a lot of the 70s’ kid’s toy, the Magic Window, but with a lot more colors. It’s compelling, bold, striking, and sexy. Interestingly, text at the end of the spot indicates that it hasn’t been approved by the FCC, and specifies that it can’t be sold until it is.

Watch Apple Watch Series 3 'Dear Apple' Commercial

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Apple published a new commercial called Dear Apple. it promotes Apple Watch Series 3 by looking at letters that have been written to Apple and CEO Tim Cook. There will probably be shorter versions aired on TV, but the full version below is two minutes and 38 seconds. The testimonials range from health uses, sports cases, diabetes, car crashes, and a Russian cyborg (for real). I think it’s a great video.