Apple's New Switcher Campaign — for iPhone

· · News

Still from Apple's Jump Commercial

Apple launched a new advertising campaign called Switch to iPhone at apple.com/switch. The campaign trades the white of the company’s original I’m a PC campaign for dark pastels and simple, compelling imagery. The message is that it’s simple to switch to iPhone, which is faster, that your music will sound better, and that moving your photos is easy. Watch the four videos that make that argument in our full story.

Apple's Driverless Test Car Caught in the Wild

· · Cool Stuff Found

Apple’s driverless test car—a Lexus SUV—was caught in the wild by a MacRumors reader. There’s nothing earth-shattering about catching Apple’s autonomous vehicle in the wild—it’s been done before. But, I enjoy these reminders that Apple is going full steam ahead on developing driverless technology. Project Titan leaks have dramatically slowed since Bob Mansfield took it over, but testing obviously continues apace. MacRumor‘s Juli Clover has some additional details on this particular spotting.

Stevie Wonder Plays Apple's Beer Bash, Here's Tim Cook's Tweet

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Tim Cook hugs Stevie Wonder at Apple's 2017 Beer Bash

Apple brought Stevie Wonder in to play the company’s Beer Bash this week, and Apple CEO Tim Cook tweeted an image of him hugging the artist onstage. The concert capped a week of activities highlighting Global Accessibility Awareness Day. Mr. Wonder, who is blind, has long endorsed Apple because of the company’s extensive accessibility features in macOS and iOS. Apple often brings in big names for its Beer Bash, a long tradition for the company. This is likely to be of the Beer Bashes is held at Infinite Loop, as the company begins moving into Apple Park in the next few weeks. 9to5Mac rounded up some additional tweeted imaged from the event.

How to shoot with zoom on iPhone 7 Plus (Apple Video)

· · Cool Stuff Found

Apple published another new video in its “Shoot with iPhone” series. This one is called “How to shoot with zoom on iPhone 7 Plus.” It offers two methods I don’t know you could use. The first is to single-tap your display for a 2x optical zoom. The second method is to touch and hold your display to scroll through your zoom until you get it where you want it. There are now 20 videos in this series, and they’re great resources for making the most of your iPhone’s camera.

How to shoot a one-handed selfie on iPhone 7 (Apple Video)

· · Cool Stuff Found

Apple posted a new video in its “Shoot with iPhone” series called “How to shoot a one-handed selfie on iPhone 7.” It offers the three steps needed to take a quick selfie with your iPhone (works with all iPhones running iOS 10). 1.) Swipe left from the lock screen. 2.) Switch to front-facing camera. 3.) Press either volume button to snap your selfie. There are now 20 videos in this series, and they’re great resources for making the most of your iPhone’s camera.

Jeff Goldblum Could've Been Siri

· · Cool Stuff Found

Jeff Goldblum says he nearly became the voice of Siri, which would’ve made interacting with our iPhones a very different experience. According to the iconic actor, Steve Jobs called him and asked if he would be “the voice of Apple.” Goldblum turned him down because he didn’t know who Jobs was. This was years before Siri was a thing, so it’s possible it was all about an ad campaign that went beyond his iMac commercials, but it’s still interesting to imagine Jeff Goldblum’s voice living inside our iPhones.

Jeff Goldblum Could’ve Been Siri

Here’s How Siri Could Become Your AI Cyber Nanny

· · Editorial

Apple buys dark data company Lattice Data

The internet has turned into the Wild, Wild West. People are exposed to threats daily, but help is often far away in time and space. But, like the old American Wild, Wild West times and technology change. It’s high time our leading tech companies like Apple and Microsoft put artificial intelligence to work truly protecting us. That’s the noblest cause for advanced technology right now.

Apple Goes 'Beyond WWDC' with Third Party Events

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Apple Maps view

Apple has posted some of the third party events that take place during its own World Wide Developer Conference. The Apple Developer Connection has a new Beyond WWDC list that includes events like AltConf 2017, The Talk Show with John Gruber Live, CocoaConf Next Door, Layers, the App Camp for Girls benefit with James Dempsey and the Breakpoints. and one of our favorites, Jim Dalrymple’s Beard Bash.

Apple Seeds First Developer Release of macOS Sierra 10.12.6

· · Product News

macOS Sierra Logo

Apple released the first developer release of macOS Sierra 10.12.6 on Tuesday, just one day after shipping macOS Sierra 10.12.5. The company didn’t announce any new features in the release, and it’s likely to be another maintenance release ahead of Apple’s World Wide Developer Conference in June.

iBooks Offers 30 Edgar Award Winning Mysteries for $3.99 or Less

· · Cool Stuff Found

Apple’s iBooks is offering 30 mystery novels for $3.99 or less, all of them past winners of the Edgar Awards. The Edgars—short for the Edgar Allan Poe Awards—are handed out by the Mystery Writers of America, an author’s guild. The sale is promoting eight 2017 Edgar winners (from $2.99 to $20.99) and 21 nominees (from $3.99 to $14.99), but the 30 past winners are all on sale. Authors in the sale catalog include Eliot Pattison, Otto Penzier, Allison Gaylin, S.J. Rozan, Melanie Rehak, James Patterson, and some fellow named Michael Crichton (A Case of Need), and many more.

iBooks Offers 30 Edgar Award Winning Mysteries for $3.99 or Less

Watch Apple's 'iPhone 7 Plus — Barbers' Video

· · Cool Stuff Found

Apple published a new iPhone 7 Plus video to its YouTube channel on Monday. The spot shows a barber shop using iPhone 7 Plus’s Portrait Mode camera to promote its business. It’s a charming pitch directly demonstrating a practical way for someone to use the feature in their business. The imagery is compelling and the message is accessible. The soundtrack is  “Fantastic Man” by William Onyeabor, an artist who recorded in the ’70s and early ’80s.