Apple is hosting a special media event at its Regent Street store on Tuesday, September 18. The event will be held at 10AM London time, and the invitation includes the teaser "Mum is no longer the word," according to MacFormat.
While the teaser is also most likely a hint as to what Apple will announce at the event, it doesnit offer anything specific. Speculation has already begun that Apple is announcing the U.K. carrier for the iPhone or that the iTunes Store will begin offering The Beatles music library for download.
The event is invitation only, so donit bother showing up without one in hand. Until the media presentation begins and the journalists on hand can begin reporting on the announcements, "mum" will still be the word for everyone else waiting outside.