Apple TV's Challenge Amidst The New Convergence

Several new trends in TV and Internet viewing have been observed lately. Traditional TV viewers are asking themselves how they can better mix and match their services, and some viewers have been found to be simultaneously multitasking TV and the Internet. John Martellaro looked at the trends and discussed whether devices like the Apple TV that lock viewers into a niche for the sake of the simplicity of the user experience could miss out on new opportunities.

The analysis is over at our sister site, the iPod Observer.