Compaq, 3dfx Reach BTO Deal. Is Apple Next?

Leading PC computer maker, Compaq, has reached a deal with video card manufacturer 3dfx to include the Voodoo5 5500 AGP as a build-to-order option for new Compaq computers. Those using the Compaq web site to configure their machines can now add a Voodoo5 card for advanced 3D graphics right out of the box. According to 3dfx:

3dfx Interactive today announced that Compaq Computer Corporation has selected 3dfxis Voodoo5?5500 AGP graphics card as an option on Presario Internet PCs available via the Web through Compaqis "Built for You" program This selection by Compaq validates efforts by 3dfx to broaden its worldwide presence as a leader of 3D graphics acceleration by enabling leading OEMs, such as Compaq to take advantage of the latest innovations in visual effects and 3D acceleration technology.

"Compaq is a strong, worldwide leader in consumer PCs," said Alex Leupp, president and CEO of 3dfx Interactive. "Offering Voodoo5 5500 AGP as a Configure To Order option for Presario systems simply confirms what we have said all along: Voodoo is clearly the graphics brand of choice for consumers worldwide."

"This key design win also illustrates our commitment to the OEM market and the success we believe 3dfx will continue to achieve supplying tier one system manufacturers with leading edge 3D technology," Leupp continued. "3dfx is building strategic relationships with key PC OEM accounts that we believe will expand our customer base and contribute to our future growth. Our line of Voodoo products continues to dominate the graphics market, and is the natural choice for mainstream consumers and OEMs alike."

"The Voodoo5 anti-aliasing technology is an industry breakthrough that dramatically improves 3D image quality," said Mark Vena, Director of Consumer Desktop Product Marketing, Compaq Computer Corporation. "The Voodoo5 5500 AGP is a natural fit for our performance and gaming customers ordering their systems through Compaqis direct program, widely available through "Built For You" kiosks located at over 10,000 retail establishments nationwide, as well as through Compaqis Web site and toll-free hotline. We are pleased to offer these systems to our customers who have come to expect only the best from 3dfx products."

You can find more information about the Voodoo5 series of cards at the 3dfx web site.