LAUNCHCast Lands On The Mac

LAUNCHCast, a breakthrough technology that allows users to customize their own streaming audio and video digital content, has come to the Mac platform. LAUNCHCast, accessed through RealPlayer, allows users to have much greater control over the types of streaming content that is accessed. According to LAUNCH Media:

LAUNCH Media announced today the availability of its popular streaming service, LAUNCHcast, to Macintosh users. With the addition of LAUNCHcast in RealNetworks?i RealPlayer? streaming media technology, Macintosh web surfers can now become their very own DJ or VJ and create customized LAUNCHcast streaming radio or video stations tailored to their music preferences.

LAUNCHcast is an innovative music experience that uses patent-pending technology to put its users in command of their music choices. As users access LAUNCHcastis extensive music library, they rate songs, albums and artists to build a station that truly reflects their individual tastes. Over time, LAUNCHcast learns and intuitively plays the songs music fans like and introduces them to new music they probably will. Since its inception, LAUNCHcast users have generated over 93 million album, artist, song and genre ratings to customize their stations.

"LAUNCH welcomes the extensive audience of Macintosh enthusiasts, who will not only have access to great content, but can experience the best in streaming audio and video," said David Goldberg, CEO of LAUNCH. "LAUNCHcast gives music fans access to the music they want and allows them to be part of a large, interactive music community,"

As part of the LAUNCHcast community, users can sample other DJ stations and also check out Fan Stations, which are stations featuring songs rated highly by fans of a specific artist. Currently, there are over 500,000 member created stations and 24,000+ Fan Stations to choose from. Additionally, users can browse music by genre and popularity or search for a particular artist in the "RATE MUSIC" section. In this section LAUNCHcast users find out what others are listening to and what songs are favorites within the community.

You can find more information about LAUNCHCast at the LAUNCH Media web site.