SWsoft Changes Corporate Name to Parallels

On Wednesday, SWSoft announced that it will adopt "Parallels" as its corporate name in early 2008. The company also unveiled its "Optimized Computing" vision, which will focus on providing consumers, business and service providers with a broad portfolio of multi-platform virtualization and automation software.

SWSoft has been best-known in Macintosh circles for its Parallels Desktop software which brings virtualized OSes to Intel Macintoshes.

The cornerstone if the Optimized Computing vision is the Parallels Open Platform. This is an open, partnership-oriented platform that brings together desktop and server virtualization plus system and business automation for use in on-premise, on-device, hosted and software-as-a-service (SaaS) usage models.

"This is the first in a series of moves that will help our customers and partners realize the benefits of what we are calling iOptimized Computingi," said Serguei Beloussov, CEO, SWsoft. "This means enhancing Windows, Linux, Mac, x86 and ia64-based bare metal systems with innovative hypervisor-based virtualization, container-based virtualization and a suite of complementary automation solutions. Truly optimized computing requires virtualization, system automation and business automation components -- which our company is unique in providing."

The company also said that in 2008 they will be introducing new virtualization management software "that will manage not only Virtuozzo and Parallels but also popular third-party virtualization technologies in a single, flexible solution."