For a long time, only the Apple faithful embraced and understood what Apple is trying to achieve. Lately, however, there has been a cultural sea change of favor towards Apple, according to Leander Kahney at Wired Magazine.
"Recently, people have been saying the strangest things about Apple and the Mac," Mr. Kahney wrote. "Everything is topsy-turvy. Pundits arenit trotting out the old conventional wisdoms any more. Theyire saying odd stuff, like Macs are good for business; Macs can save money; and that Appleis stock -- at $90 a share -- is a bargain."
In the past, PC proponents were able to drag out and present the same old tired arguments why Apple was a failed company and why Appleis products didnit fit in. Nowadays, however, "there seems to be a widespread re-evaluation of Apple going on, a cultural shift thatis changing the way people think about the company," according to the author.
The sea change has four pieces.
- Macs will save you money
- Macs are good for business
- Less is more
- Closed [system] is good
A widespread cultural shift like that is very hard to get started, but once in motion, will also be very hard to reverse. Itis called a paradigm shift, and it can become a powerful force.