Adobe to Skip Macworld Expo 2009


Adobe's traditional spot on the Macworld Expo floor is up for grabs because the company won't be exhibiting at the January 2009 event in San Francisco. The company won't, however, be missing from the event because it will still be involved in several conference training events.

Adobe representatives stated "While we will not be exhibiting at the show this year, we are fortunate to be aligned with a rich ecosystem of partners who will be showcasing our solutions in their booths. The Mac community is very important to us and we will continue our strong support for this platform."

The company has historically manned a large booth on the Macworld Expo floor where it showed off it products like Photoshop, Illustrator, InDesign and Dreamweaver. Considering Adobe's recent Creative Suite 4 launch, many potential expo attendees were likely hoping to get some face time with the company before purchasing new versions of the print, Web and multimedia design applications.

Adobe representatives didn't state why the company chose to skip the once-a-year event, although it's easy to speculate that the current economic downturn may have played a role in the decision. "Adobe has decided to shift its focus at the Macworld tradeshow this year. Macworld is a valuable industry show and we will still be an active part of it with members of our product team involved in Macworld tracks," company representatives said.

Macworld Expo runs from January 5 through January 9, 2009, at the Moscone Convention Center in San Francisco. For additional information about the Expo and events, visit the Macworld Expo Web site.

Adobe has not stated whether or not it plans to participate in future Macworld Expo events.