AMD Drops ATI Name from Video Cards

Chip maker AMD is finally doing away with the ATI brand name, although the company will continue to make video cards. AMD purchased the video chip maker in 2006 and continued to products under the ATI name.

ATI’s product lines will continue with the same names, according to The Tech Report, but with an AMD label. The company also has plans to roll out new products that include its own microprocessors bundled with Radeon graphics tech on a single chip.

AMD plans to release Radeon and FirePro products later this year that don’t include ATI branding. For companies that don’t like the idea of mixing Intel and AMD-labeled chips in their products, AMD will be making chip labels without its logo, too.