Apple Customers Push Cider-Selling ‘Apple Shop’ to Change Name

| News

It's been selling cider for 20 years, and Apple Inc. hasn't exerted an iota of pressure, but The Apple Shop in Hoveton England )as noted in the comments below) is changing its name. Why, you ask? Turns out an all-day flood of Apple customers looking for help with their iMacs and their iPads and their iPhones got to be too much.

The Apple Shop

The Apple Shop in Norfolk, England
Source: The Apple Shop

Apple Shop owner Geoff Fisher cruised along selling cider for many years and more, but when Apple opened up an Apple Store in nearby Norwich, some customers looking for the Apple Store wound up calling the Apple Shop instead.

"I've had complaints about broken iPods and dropped iPads and Apple Macs," Mr. Fisher told the BBC. "It can be very funny, but some people are very rude and they slam the phone down."

The cider-seller said that his favorite caller was an elderly gentleman whose first words were, "I've been very silly." When asked how, the man said, "I'm 87, and I've gone and bought an Apple Mac and I don't know how to use it."

Mr Fisher's advice was to give it to his grandchildren. We don't know what the other Apple had to say, but hopefully he got some instruction on how to use his Mac.

After three years of getting all these calls, some of which were rude, Mr. Fisher decided to change the name of his store to The Norfolk Cider Shop. The change goes into effect March 31st, 2013, which is Easter.

Mr. Fisher stressed that Apple Inc. wasn't behind the name change, and he told the BBC that he had "a lot of respect" for the company. In the end, however, it was Apple's customers that became too much to handle.

[Via CNet]

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Lee Dronick

Well treating the shop owner rudely was wrong. It wasn’t his fault that Apple users got Norwich confused with Norfolk.


Lee ~ Norwich is a town, which happens to be in the flat-as-a-pancake, marshy county of Norfolk.  Think Delaware along Chesapeake Bay.  As far as I can determine, there is no town of Norfolk in England.
Pity the article doesn’t name the town the shop is in.

Bryan Chaffin

iJack, help me out with the proper nomenclature. The BBC called it a “Norfolk” business, but then later describes it, “at Wroxham Barns - a collection of shops near the Broads village.” It’s near Norwich, too, and the shop has a Norwich prefix for its hone number.


Norfolk is a county.  For an overview, see the map here:

Then, for more specific info,  proceed here:


Bryan ~ After a little research, I found that Wroxham Barns (and the Apple Shop) is on Tunstead Road, Hoveton, Norfolk.  Hoveton, then is the missing link, which the story apparently describes only as “the Broads village.”  That’s like calling Cambridge, Delaware ‘the Chesapeake Bay town’ – needs more info, although they did at least describe it as being in the county of Norfolk.

English counties are similar to U.S. states in administration and postal services, etc. The county name is always used in the postal address.  Mine used to be: Picture Hill, St. John, Torpoint, Cornwall PL11 3BQ.  That is in order, the property name (don’t need a number when you have a name, and no street name if you don’t have a number), the village, the nearest town with a post office, the county, and the postal code.

Their counties are generally smaller than our states, though there is some overlap.  For example, England’s largest county is Yorkshire, which is four times the size of our smallest state, Rhode Island.

Hoveton is just over 8 miles from Norwich, so the Apple Store and the Apple Shop might well be in the same telephone directory.

Sorry to ramble.

Bryan Chaffin

Thanks for the assist, iJack and Gary. smile

I updated the article accordingly.

Lee Dronick

Thanks Jack and Gary.

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