Apple Drops Price of 768GB Flash Storage for iMac by $400

| News

Apple has quietly dropped the price of a 768GB Flash Storage option for the company's line of iMacs from US$1,300 to $900. That's $400, a significant 30.7 percent reduction.

Current Pricing

Apple's Storage Pricing as of March 5th, 2013

We aren't sure when Apple instituted the price cut. As recently as January 10th of this year, Apple was charging $1,300 for the option. At the time, our own John Martellaro suggested it was, "outrageous. It's larceny. It's obscene."

Pricing on January 13th

Apple's Storage Pricing Options on January 13th, 2013

The price may have dropped as early as February 13th, when the company dropped pricing of the 13-inch MacBook Pro with Retina Display. The 768GB SSD option on the 15-inch MacBook Pro with Retina Display was dropped by the same $400 at that time, but we haven't seen any mention of the iMac price drop heretofore.

Be that as it may, if you were looking at Apple's gorgeous new iMacs but were put off by the high price of the Flash Storage option, it's much more affordable now.

Popular TMO Stories



This is great news!

Not so much the drive itself, because that’s still way too expensive for me. wink But still, that’s the second time in a month that Apple has quietly updated prices to reflect new components. It used to be Apple would set the prices at release, and refuse to adjust until a new model came out.

If Apple’s actually willing to abandon that to retain a sense of competitiveness with the rest of the market, that’s a huge improvement for customers.


I have a 27” iMac with the 3 TB fusion drive and i7 processor.  I upgraded the RAM with 32 GB of Crucial DRAM.  This is the finest Mac I have ever owned.  I have been using Macs since 1984.  This iMac boots to the login screen in about 6 seconds.  It is fast, extremely quite, and a pleasure to use.


Lucky man Wolverine.
I ordered mine, but won’t have it for another couple weeks.
But then again I had to wait for the first mac mini about 2-3 weeks 8 years ago. What a difference between the machines now and 8 years ago.


I would buy an imac is it wasn’t for this disgraceful pricing strategy. i’m already paying a premium for a mac. I’m not paying them for flash memory i can get at less than half the price. Not even giving a 250 or 500 option to make sure everyone can go for flash. I’ll wait. One think I guess you could do is boot of an external SSD hard drive. If it was user replaceable that would be a different story…Plus £750 on top of whatever rip off price they are charging for a 1TB standard hard drive is shameful. Probably brings it to £1000 in total for the drive.

Log in to comment (TMO, Twitter or Facebook) or Register for a TMO account