Apple gets its Rainbow on for SF Pride Parade

Apple helped celebrate the LGBTQ community over the weekend by marching in San Fransisco's annual Pride parade. Company CEO Tim Cook's photo on Twitter shows what looks like hundreds of Apple employees marching and waving rainbow flags—and wearing the special limited edition Apple Watch rainbow watch bands the company gave to participants.

Apple shows its rainbow colors at San Fransisco's annual Pride paradeApple shows its rainbow colors at San Fransisco's annual Pride parade

Mr. Cook shared his photo saying, "Happy Pride to everyone who turned out this weekend to celebrate!"

As for the awesome rainbow watchbands Apple gave its employees, good luck getting one for yourself. The bands were limited edition gifts for staff who participated in the parade and so far there isn't any indication the company plans to sell them to the public.

Reddit user Sakusuhon shared a photo of the band so we can all see what we missed, and if you look close in Mr. Cook's photo you can see people wearing them.

Apple's limited edition rainbow Apple Watch bandApple's limited edition rainbow Apple Watch band

Apple posted videos of its Pride parade activities in 2014 and 2015, so there's a chance we'll get a new video this year, too.