Apple gets its Sexy on with New Chicago Store Design

| News

Apple plans to start construction on a new flagship store in Chicago next year, and the just revealed architectural renderings show a design that's likely to become a centerpiece of the city's riverside attractions.

Apple's new Chicago River flagship store designApple's new Chicago River flagship store design

The iPhone and iPad maker turned to Foster + Partners for the store's design—the same firm that came up with the London Regent Store and the under construction Cupertino spaceship campus. The design evokes a Frank Lloyd Wright feel, according to the Chicago Tribune, which seems fitting since it's his home town.

Once complete, the store will cover 20,000 square feet with a glass entrance overlooking the Chicago River. Stairs and an elevator will lead customers to the underground shopping area.

Apple has already gained city approval for the design, although there will be a formal presentation for the planning commission on Thursday. The store is expected to increase foot traffic in the area, which is pretty typical for Apple's retail stores.

The flagship's proximity to Michigan Avenue should boost other nearby projects, too. Realestate developers are looking for the Apple Store to help drive retail traffic into the area, and they have plans to renovate and redevelop nearby locations.

Apple hasn't said when it expects its new flagship store to open, although with construction starting some time in 2016 the company may be shooting for a holiday season launch window.

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It's great that Apple designs its flagship stores to not only look good, but to reflect the area they're in.

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