Apple Goes for Inspiration with New iPad Ad

Apple's latest iPad commercial aired over the weekend asking "what will your verse be?" The ad shows people using their iPads in a wide of tasks while quoting from the American poet Walt Whitman, asking watchers how they'll use their iPads to contribute a verse to the powerful play of life.

Apple's Apple's "What will your verse be" iPad ad

The commercial shows iPads playing parts in music and dance, scientific research, underwater exploration, sports, and more.

Apple also has a new "What will your verse be" page on its iPad website highlighting inspirational uses for the tablet device. The page details stories about marine biology research, Bollywood film production, education in remote areas, medical research, and soon will include how a couple uses their iPad to help summit the world's tallest mountains.

The ongoing theme behind Apple's iPad commercials has been to show how the tablets a part of our lives instead of simply a collection of components and specifications. It's reminiscent of the iconic 1997 "Here's to the Crazy Ones" commercial, although instead of feeling more like an inspirational tribute, "What will your verse be" comes across more as a call to action.

As always, Apple's ads are all about the emotional tie to their products and not about hardware components. Maybe Apple should've called the new iPad commercial "Here's to the Crazy Ones, Part 2."